# Floom

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/floom

- Industry: Consumer Products
- Headquarters: London, UK
- Website: www.floom.com
- Total disclosed funding: $6.2M
- Latest round: Seed (Apr 7, 2020)
- Investors on record: 4

## About

Floom Limited is an innovative online platform specializing in the delivery of unique floral arrangements crafted by local artisans, catering to various gifting occasions with an emphasis on quality and sustainability.Floom Limited, headquartered in London, UK, operates an online platform connecting consumers with local florists for unique floral arrangements. The company was founded by Hardinansyah Siji, Julie Seutin, and Lana Elie, with Lana Elie serving as the CEO. In March 2022, Floom raised GBP 900,000 in Seed funding, valuing the company at GBP 28.70 million post-money. Investors in this round included Banana Capital, Riverside Ventures, and 500 Global. The company has successfully completed 6 funding deals.Floom specializes in the online delivery of unique, high-quality floral arrangements crafted by local artisans. The company's offerings include a diverse range of floral bouquets and gifts for various occasions such as birthdays and anniversaries. Each arrangement is meticulously designed by vetted florists, ensuring distinct products that reflect artistic vision and seasonal availability. Floom operates in key markets including the United Kingdom and the United States, emphasizing personalized gifting and sustainability through local sourcing and eco-friendly packaging.Floom generates revenue primarily through direct-to-consumer transactions via its online platform. Customers can select from a variety of floral arrangements, with pricing based on the complexity and materials used. The straightforward transaction process allows customers to enhance their orders with additional gifts such as chocolates or candles. Floom's model captures a market segment focused on last-minute gifting, offering same-day delivery in many metropolitan areas while prioritizing customer satisfaction and quality.In March 2022, Floom Limited raised GBP 900,000 in Seed funding, aimed at enhancing its product offerings and expanding into new markets. The company plans to launch new floral arrangements designed for upcoming seasonal events and further develop its online platform. Additionally, Floom is targeting expansion into the European market, with specific efforts to establish operations in Germany by the end of 2023. The recent funding will support these initiatives, facilitating the growth of their product line and geographic reach.

## Funding rounds

- Seed, Apr 7, 2020, $1.9M — Runa Capital
- Seed, Nov 1, 2019, $1.8M — 500 Global
- Seed, Nov 9, 2018, $2.6M — Pembroke VCT, Firstminute Capital

## Investors

- Pembroke VCT (https://capitalatlas.ai/funds/pembroke-vct) — Seed
- Firstminute Capital (https://capitalatlas.ai/funds/firstminute-capital) — Seed
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Runa Capital (https://capitalatlas.ai/funds/runa-capital) — Seed