# FloodFlash

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/floodflash

- Industry: Insurance
- Headquarters: London, UK
- Website: www.floodflash.co
- Total disclosed funding: $18M
- Latest round: Series A (Feb 10, 2022)
- Investors on record: 10

## About

FloodFlash Limited is a UK-based company offering innovative parametric flood insurance solutions to mitigate financial risks associated with flooding for commercial and public entities.FloodFlash Limited, founded in 2016, is headquartered in London, UK. The company specializes in parametric flood insurance, utilizing IoT-connected sensors and advanced risk modeling. The founders, Adam Rimmer and Ian Bartholomew, brought expertise in insurance technology to the firm. In its recent funding activity, FloodFlash raised USD 15.00 mn in a Series A round led by Buoyant Ventures on February 26, 2025, marking a total amount raised of USD 15.00 mn through 4 deals.FloodFlash specializes in providing innovative parametric flood insurance solutions tailored for commercial enterprises and public entities that are at heightened risk of flooding. The company's core product offering incorporates a unique blend of proprietary IoT-connected sensors that monitor flood levels and advanced risk modeling to deliver timely and efficient coverage. Unlike traditional insurance, FloodFlash’s parametric approach allows clients to receive payouts triggered by pre-defined flood events, alleviating the uncertainty and delays typically associated with conventional claims processes. By leveraging real-time data, FloodFlash aims to expedite recovery efforts for its clients, which include a diverse portfolio of customers such as former Premier League soccer clubs, utilities, pharmaceutical companies, and prestigious golf courses. The company actively serves clients across the United States, providing essential coverage to businesses that require more than what the National Flood Insurance Program (NFIP) or private markets can offer.FloodFlash generates revenue through the sale of its parametric flood insurance policies, which are structured to cater to the specific needs of high-risk commercial and public entities. The company's transaction framework involves direct engagement with clients who seek coverage for potential financial losses incurred from flooding events, including excess limits and business interruption. Revenue is realized as clients purchase these insurance products, which are tailored based on individual risk assessments and data collected from FloodFlash's sensors. The company's innovative approach not only provides coverage for traditional flooding risks but also extends to unique scenarios, thereby addressing gaps left by conventional insurance options. FloodFlash's business model capitalizes on its partnerships with major reinsurance firms and brokerage organizations, enhancing its market presence and enabling it to offer competitive and flexible pricing structures in the parametric insurance landscape.In February 2025, NormanMax acquired FloodFlash from its previous investors, which will enable the company to broaden its product range and leverage FloodFlash's expertise to better serve in various markets. The acquisition is anticipated to fuel growth and innovation in product offerings, with plans to expand into additional geographic regions, particularly within Europe and North America, by the end of 2026. The recent funding will support these initiatives, enhancing the company's capabilities and market reach.

## Funding rounds

- Series A, Feb 10, 2022, $15M — Pentech Ventures, Global Brain, LocalGlobe, Munich Re Ventures, PT1, InsurTech Gateway, Sony Financial Ventures, Buoyant Ventures, MS&AD Ventures
- Seed, Jun 22, 2018, $2.5M — Pentech Ventures, LocalGlobe, InsurTech Gateway
- Seed, Jun 21, 2017, $0.3M — Salica Investments

## Investors

- Salica Investments (https://capitalatlas.ai/funds/salica-investments) — Seed
- Pentech Ventures (https://capitalatlas.ai/funds/pentech-ventures) — Seed, Series A
- LocalGlobe (https://capitalatlas.ai/funds/localglobe) — Seed, Series A
- InsurTech Gateway (https://capitalatlas.ai/funds/insurtech-gateway) — Seed, Series A
- Global Brain (https://capitalatlas.ai/funds/global-brain) — Series A
- Munich Re Ventures (https://capitalatlas.ai/funds/munich-re-ventures) — Series A
- PT1 — Series A
- Sony Financial Ventures — Series A
- Buoyant Ventures (https://capitalatlas.ai/funds/buoyant-ventures) — Series A
- MS&AD Ventures (https://capitalatlas.ai/funds/ms-ad-ventures) — Series A