# Flood Pte

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/flood-pte

- Industry: Software
- Headquarters: Singapore
- Website: www.flood.finance/
- Total disclosed funding: $2.5M
- Latest round: Seed (Aug 5, 2025)
- Investors on record: 1

## About

Flood Pte Ltd., headquartered in Singapore, provides a platform that turns large consumer databases into localized marketplaces, enhancing digital interactions for small to medium-sized enterprises in the retail sector.Flood Pte Ltd. specializes in transforming consumer data into actionable insights for retailers. Founded in 2020 in Singapore, the company has undergone no reported changes in business strategy. It has completed 2 funding deals, with the latest being a Seed round in August 2025, raising USD 2.5 mn led by new investor CRE and individual investors. The company has no known subsidiaries and was not mentioned to be formed from a merger or carve-out.Flood offers a comprehensive platform designed to transform large consumer databases into localized marketplaces, primarily targeting small to medium-sized enterprises (SMEs) in the retail sector. Their core product revolves around a multifaceted solution that integrates various tools such as mobile wallets, touch-less payment systems, instant rewards, and big data analytics, facilitating seamless engagement between retailers and customers. The platform aims to address the challenges faced by brick-and-mortar retailers in generating online demand and enhancing digital interaction. Flood’s solutions serve a diverse clientele, including telecommunications companies, challenger banks, and media outlets, enabling them to leverage their audience bases to foster commercial activity. Geographically, the company operates in markets including Singapore, Cape Town, and Bangalore, ensuring localized support and engagement strategies for SMEs.Flood's revenue generation strategy is anchored in creating partnerships with various businesses, including retailers and service providers, to utilize its platform for engaging customers effectively. The company structures transactions around subscription models and service fees, where clients pay for access to the technology and tools that enhance their digital commerce capabilities. This may involve tiered pricing plans based on the size of the customer base or the range of services utilized. Retailers, for example, leverage Flood’s e-commerce capabilities to offer integrated shopping experiences, facilitating transactions that yield a percentage of sales back to Flood. The revenue model is designed to capitalize on the growing demand for digital solutions, creating a sustainable income stream tied to the success of their client engagements. In August 2025, Flood Pte Ltd. raised USD 2.5 million in seed funidng from new investor 54 Collective, Accion, CRE, and LoftyInc Capital Management. Individual investors also participated in the round. The funding will be utilized to accelerate the company's business operations. Future growth strategies include the development of new products tailored for enhanced digital engagement, as well as plans for market expansion, specifically targeting additional regions beyond their current operations in Singapore, Cape Town, and Bangalore.

## Funding rounds

- Seed, Aug 5, 2025, $2.5M — CRE

## Investors

- CRE (https://capitalatlas.ai/funds/cre) — Seed