# Flipboard

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/flipboard

- Industry: Internet
- Headquarters: Palo Alto, US
- Website: www.flipboard.com
- Total disclosed funding: $161M
- Latest round: Series C (Dec 9, 2013)
- Investors on record: 8

## About

Flipboard, Inc. is a content aggregation platform that provides users with a personalized digital magazine experience, allowing them to curate and explore articles, images, and social media updates from various sources.Founded in 2010 in Palo Alto, US, Flipboard operates as a content aggregation platform. The company was founded by Riccardo Vecchi and has raised a total of USD 50.00 mn in funding, with the latest round being Series D on June 29, 2015. Currently led by CEO Marci McCue, Flipboard has engaged in five deals since its inception.Flipboard operates primarily as a content aggregation platform, offering users a personalized digital magazine experience. Users can curate stories from a wide array of sources, including major news outlets and niche publications, to create a customized feed that aligns with their interests. The platform's functionality allows users to flip through articles, images, and social media updates in a visually engaging format. Flipboard serves a diverse clientele, including individual consumers seeking tailored news and businesses aiming to reach a targeted audience through branded content. The platform is available globally, with significant usage in North America, Europe, and parts of Asia, catering to English-speaking users as well as those in other languages.Flipboard generates its revenue through a combination of advertising and partnerships. The platform employs a digital advertising model where brands can promote their content to users based on their curated interests. Additionally, Flipboard offers sponsored content opportunities for businesses, allowing them to connect directly with potential customers on the platform. The transactions occur primarily in a B2B context, where companies purchase advertising space or content promotion packages to enhance their visibility among Flipboard's user base. These partnerships facilitate the integration of brand messages within the user experience, ultimately driving engagement and brand awareness. Pricing structures for advertising and sponsored content may vary based on the type of campaign and audience targeting options selected by the advertisers.With the USD 50.00 mn raised in Series D financing, Flipboard aims to enhance its platform capabilities and expand its offerings. Although specific upcoming products have not been disclosed, the company is focused on improving user experience and engagement. Plans for future growth include entering new geographic markets, although specific regions have yet to be announced. The funding will support these initiatives and enable Flipboard to strengthen its market presence.

## Funding rounds

- Series C, Dec 9, 2013, $50M — Index Ventures, Kleiner Perkins, Insight Partners, Rizvi Traverse Management, Goldman Sachs Asset Management
- Series C, Sep 23, 2013, $50M — Index Ventures, Kleiner Perkins, Insight Partners, Rizvi Traverse Management, Goldman Sachs Asset Management
- Series B, Apr 14, 2011, $50M — Index Ventures, Kleiner Perkins, Insight Partners, Comcast Ventures
- Series A, Jul 21, 2010, $11M — Index Ventures, Kleiner Perkins, SV Angel, TCG

## Investors

- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series A, Series B, Series C
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series A, Series B, Series C
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Series A
- TCG (https://capitalatlas.ai/funds/tcg) — Series A
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series B, Series C
- Comcast Ventures (https://capitalatlas.ai/funds/comcast-ventures) — Series B
- Rizvi Traverse Management — Series C
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series C