# Flip

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/flip-2

- Industry: Consumer Products
- Headquarters: El Segundo, US
- Website: www.flip.shop
- Total disclosed funding: $159M
- Latest round: Series C (Apr 2, 2024)
- Investors on record: 8

## About

Based in California, US, and founded in 2019 by CEO Noor Agha, Humans, Inc., d.b.a. Flip, operates as a technology company that focuses on providing a mobile application that enables users to browse for various styles and outfits and rate them to earn credits. In February 2024, Flip raised USD 144 million in a Series C funding led by Streamlined Ventures, with participation from Mubadala Capital, WestCap and AppLovin. The series C funding values Flip at USD 1.05 billion pre-money.

The company provides Flip.shop, a mobile application for e-commerce purposes, enabling users to search, choose, and purchase products related to kitchen, beauty, furniture, style, wellness, fitness, pets, accessories, food and beverage, kids and babies, and more. Flip also offers a third-party social commerce marketplace to extend access to the platform for independent brands while enabling a single destination for shoppers.

The company plans to use its proceeds from February 2024 funding to develop its technology and strengthen its market position.

## Funding rounds

- Series C, Apr 2, 2024, $67M — Streamlined Ventures, AppLovin Corporation, Mubadala Capital, Westcap Management
- Series B, Aug 3, 2022, $60M — Streamlined Ventures, Mubadala Capital, Westcap Management
- Series A, Aug 30, 2021, $28M — Bertelsmann Digital Media Investments, Streamlined Ventures, Mubadala Capital
- Seed, Jun 15, 2021 — Streamlined Ventures, Kli Capital
- Seed, Oct 23, 2019, $3.8M — lool ventures, TLV Partners

## Investors

- lool ventures (https://capitalatlas.ai/funds/lool-ventures) — Seed
- TLV Partners (https://capitalatlas.ai/funds/tlv-partners) — Seed
- Streamlined Ventures (https://capitalatlas.ai/funds/streamlined-ventures) — Seed, Series A, Series B, Series C
- Kli Capital (https://capitalatlas.ai/funds/kli-capital) — Seed
- Bertelsmann Digital Media Investments (https://capitalatlas.ai/funds/bertelsmann-digital-media-investments) — Series A
- Mubadala Capital (https://capitalatlas.ai/funds/mubadala-capital) — Series A, Series B, Series C
- Westcap Management (https://capitalatlas.ai/funds/westcap-management) — Series B, Series C
- AppLovin Corporation — Series C