# Fliit Holding

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fliit-holding

- Industry: Software
- Headquarters: Berlin, Germany
- Website: www.fliit.de
- Total disclosed funding: $13M
- Latest round: Series A (Mar 14, 2019)
- Investors on record: 9

## About

Fliit Holding GmbH is a Berlin-based company specializing in innovative fitness and lifestyle products, including training programs, nutritional guidance, and fitness equipment tailored to enhance athletic performance and well-being.Founded in 2016 in Berlin, Germany, Fliit Holding GmbH focuses on providing comprehensive fitness solutions. The company has raised a total of EUR 10.00 mn in a Series A funding round on March 14, 2019, led by new investors Alstin Capital and Maschmeyer Group Ventures, alongside returning investors Berlin Technologie Holding, b10 vc, IBB Ventures, and pd ventures. Currently, Fliit is valued at EUR 36.57 mn post-money and has completed 2 funding deals.Fliit specializes in a diverse range of fitness and lifestyle products and services that cater to both individual athletes and the broader fitness community. Their core offerings include structured training programs, nutritional guidance, and specialized fitness equipment designed to enhance athletic performance and well-being. Fliit's services extend to various fitness disciplines, including strength training, endurance sports, and wellness practices like yoga, addressing the unique needs and goals of their clientele. The company primarily targets markets in Europe and North America, focusing on professional athletes, fitness enthusiasts, and individuals seeking to improve their overall health through active lifestyles.Fliit operates a multifaceted revenue model encompassing direct-to-consumer sales and business-to-business partnerships. Revenue is generated not only through subscriptions for access to their training programs and personalized coaching services but also from sales of fitness equipment and nutritional products. This structured approach to revenue generation ensures a steady inflow from both individual consumers and corporate clients, underpinning Fliit's growth and market presence.In March 2019, Fliit Holding GmbH raised EUR 10.00 mn in Series A funding, which will be utilized to design and launch upcoming products aimed at enhancing their current offerings. Specific plans include an expansion into new markets in Europe and North America, with targeted initiatives to be rolled out by 2023. This funding will support the development of new fitness programs and equipment that cater to evolving consumer needs, leveraging insights gained from their current market presence.

## Funding rounds

- Series A, Mar 14, 2019, $11M — IBB Ventures, pd ventures, Berlin Technologie Holding, b10 vc, Maschmeyer Group Ventures, Maersk Growth, Alstin Capital
- Seed, Feb 28, 2017, $1.6M — pd ventures, VC Fonds Kreativwirtschaft Berlin, WestTech Ventures, b10 vc

## Investors

- pd ventures (https://capitalatlas.ai/funds/pd-ventures) — Seed, Series A
- VC Fonds Kreativwirtschaft Berlin — Seed
- WestTech Ventures (https://capitalatlas.ai/funds/westtech-ventures) — Seed
- b10 vc (https://capitalatlas.ai/funds/b10-vc) — Seed, Series A
- IBB Ventures (https://capitalatlas.ai/funds/ibb-ventures) — Series A
- Berlin Technologie Holding (https://capitalatlas.ai/funds/berlin-technologie-holding) — Series A
- Maschmeyer Group Ventures (https://capitalatlas.ai/funds/maschmeyer-group-ventures) — Series A
- Maersk Growth (https://capitalatlas.ai/funds/maersk-growth) — Series A
- Alstin Capital (https://capitalatlas.ai/funds/alstin-capital) — Series A