# FLiiP

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fliip

- Industry: Software
- Headquarters: Quebec City, Canada
- Website: www.myfliip.com
- Total disclosed funding: $3M
- Latest round: Seed (Feb 3, 2025)
- Investors on record: 2

## About

FLiiP, founded in 2015 in Quebec City, Canada, provides a management platform tailored for the fitness sector. In February 2025, FLiiP raised CAD 4.4 million in seed funding led by investor Cultivation Capital, with participation from another investor Boréal Ventures.  As of February 2025, the company is led by CEO David.

FLiiP offers a comprehensive management platform tailored for the fitness industry, designed to streamline operations and enhance member engagement. The core product enables gyms and fitness centers to manage memberships, track member progress, schedule classes, assign instructors, and facilitate member bookings from an intuitive dashboard. This self-service platform aims to reduce administrative workload, allowing fitness businesses to focus on revenue growth and member satisfaction. Key features include built-in marketing tools, automated billing and invoicing, and customer relationship management (CRM) capabilities, enhancing member retention and community engagement. FLiiP serves a diverse client base, including commercial gyms, yoga studios, and martial arts centers, predominantly in the United States, Canada, and several European countries, offering solutions for both single-location and multi-location operations.

FLiiP generates revenue primarily through a monthly subscription-based model, which cost USD 129 per month for Essential, USD 179 per month for Growth, and USD 269 per month for Ultimate. The company also offer annually subscription plan which cost USD USD 110 per month for Essential, USD 152 per month for Growth and USD 229 per month for Ultimate.

The company will use the February 2025 funding to expand its presence in North America, enhance its product with artificial intelligence-driven analytics, and scale its operations by doubling its team over the next two years.

## Funding rounds

- Seed, Feb 3, 2025, $3M — Cultivation Capital, Boreal Ventures

## Investors

- Cultivation Capital (https://capitalatlas.ai/funds/cultivation-capital) — Seed
- Boreal Ventures (https://capitalatlas.ai/funds/boreal-ventures) — Seed