# Flexia

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/flexia

- Industry: Consumer Products
- Headquarters: Sacramento, US
- Website: www.flexiapilates.com
- Total disclosed funding: $4M
- Latest round: Seed (Apr 5, 2022)
- Investors on record: 4

## About

Based in California, US, and founded in 2020, Flexia Inc. operates as a provider of Pilates (a low-impact exercise that concentrates on strengthening the body through controlled body movements) machine that empowers users to perform Pilates workouts in their homes. The company was co-founded by Kaleen Canevari (CEO), David Ducrest (CTO), and CJ Kelly (COO), and in April 2022, the firm raised USD 4 million in seed funding led by new investor ADvantage SportsTech Fund, with participation from other new investors Calm Ventures, Phoenix Capital Ventures, and Techstars Ventures.

The company develops and offers a smart, at-home useable Pilates machine called Flexia Reformer, that allows individuals to maintain their health and fitness through Pilates workouts at home. The reformer utilizes Artificial Intelligence (AI) to provide real-time feedback, and tailored recommendations to assist users throughout their fitness and well-being journey. Through its online studio, the company also provides on-demand workout classes to help clients achieve their fitness goals.

The firm primarily generates revenue by selling its product, Flexia Reformer at USD 3,495. The company also generates revenue through its subscription packages, digital basic membership (USD 39/month), and all access membership (USD 39/month).

Flexia Inc. intends to use the April 2022 funding to expand operations, and accelerate growth and its business reach.

## Funding rounds

- Seed, Apr 5, 2022, $4M — Techstars, ADvantage SportsTech Fund, Calm Ventures, Phoenix Capital Ventures

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- ADvantage SportsTech Fund (https://capitalatlas.ai/funds/advantage-sportstech-fund) — Seed
- Calm Ventures (https://capitalatlas.ai/funds/calm-ventures) — Seed
- Phoenix Capital Ventures (https://capitalatlas.ai/funds/phoenix-capital-ventures) — Seed