# Fleurs d'Ici

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fleurs-d-ici

- Industry: Agribusiness
- Headquarters: Paris, France
- Website: www.fleursdici.fr
- Total disclosed funding: $6.5M
- Latest round: Series A (Jul 22, 2021)
- Investors on record: 4

## About

Fleurs d'Ici is a Paris-based floral company dedicated to providing ethically sourced, seasonal flowers from local artisans, emphasizing eco-friendly practices and regional employment.Founded in 2017 in Paris, France, Fleurs d'Ici focuses on offering high-quality flowers cultivated in close proximity to customers. The company has undergone strategic changes while maintaining its commitment to local sourcing. Hortense Harang serves as both the Founder and CEO, leading the company through its growth and innovation. Fleurs d'Ici raised EUR 5.505 million in Series A funding on July 22, 2021, supporting its mission to promote local flora.Fleurs d'Ici specializes in providing ethically sourced, seasonal flowers that are 100% made in France. The company's core offerings focus on supporting local artisans and producers by delivering high-quality flowers cultivated in proximity to the customers. Although the direct delivery service for bouquets has been discontinued, Fleurs d'Ici continues to aid florists and producers by establishing a framework that ensures the quality of flowers while promoting environmental sustainability. The target customer base primarily consists of environmentally conscious consumers seeking seasonal floral arrangements. Fleurs d'Ici emphasizes the importance of local sourcing and aims to cater to a market that values eco-friendly practices and supports regional employment. Their efforts are directed towards the French market, advocating for the use of local flora in various celebrations and occasions.Fleurs d'Ici's revenue model is structured around collaborations with local florists and producers, focusing on direct-to-consumer transactions through seasonal flower offerings. The company fosters relationships with its clients through a network of local artisans who craft bouquets from freshly picked flowers, typically within 24 hours of delivery. This approach enhances the freshness of the products and contributes to the local economy by maintaining jobs in the horticultural sector. Revenue generation is supported by the company's commitment to sustainability and quality, appealing to consumers who prioritize these values in their purchasing decisions.In July 2021, Fleurs d'Ici secured EUR 5.505 million in Series A funding, which will be utilized to develop its brand of local and seasonal flowers further. The funding will also support the marketing of its WeTradeLocal software solution aimed at facilitating agricultural sector relocation. The company plans to explore expansion opportunities in new markets, focusing on increasing its footprint within France, with specific initiatives to be rolled out by the end of 2023.

## Funding rounds

- Series A, Jul 22, 2021, $6.5M — Bpifrance, BNP Paribas Developpement, 2050 Foundation, Kalian Group

## Investors

- Bpifrance — Series A
- BNP Paribas Developpement (https://capitalatlas.ai/funds/bnp-paribas-developpement) — Series A
- 2050 Foundation — Series A
- Kalian Group — Series A