# Flagship

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/flagship

- Industry: Software
- Headquarters: Australia
- Website: www.flagship.ai
- Total disclosed funding: $11M
- Latest round: Seed (Apr 1, 2025)
- Investors on record: 9

## About

Based in New South Wales, Australia, and founded in 2019 by Simon Molnar (CEO), eTale Pty Ltd, trading under the name Flagship, operates as a retail technology company that offers sales, marketing, and digital analytics software to omnichannel retailers. In April 2025, Flagship raised USD 6 million in seed funding co-led by new investors Coreline and Veridical Ventures, with participation from returning investors Tidal Ventures and Macdoch Ventures. Flagship is a retail technology platform that aims to bring modern technology to traditional retail outlets. The company provide various kinds of solutions focused on increasing the potential of retail establishments through the integration of technology and data to improve customer experiences and retail operations. The firm's purpose is to enable businesses to operate physical stores as efficiently as they do online stores, resulting in improved productivity, insights, and sales. Furthermore the company offers advanced analytics and customized approaches to handle the retail industry's difficulties, as well as a range of tools to boost efficiency and exploit data. The company will use the April 2025 funding to expand its market reach and for further research and development.

## Funding rounds

- Seed, Apr 1, 2025, $6M — Macdoch Ventures, Tidal Ventures, Veridical Ventures, Coreline Ventures
- Seed, Dec 17, 2024, $3.7M — DCM, Macdoch Ventures, Tidal Ventures, Jam Pad Investments
- Seed, Aug 31, 2023, $1.6M — Macdoch Ventures, Tidal Ventures, Boutique Capital Pty Ltd, Doubleyoubee Investments Pty Ltd, Lb7 Promotions Pty Ltd

## Investors

- Macdoch Ventures (https://capitalatlas.ai/funds/macdoch-ventures) — Seed
- Tidal Ventures (https://capitalatlas.ai/funds/tidal-ventures) — Seed
- Boutique Capital Pty Ltd — Seed
- Doubleyoubee Investments Pty Ltd — Seed
- Lb7 Promotions Pty Ltd — Seed
- DCM (https://capitalatlas.ai/funds/dcm) — Seed
- Jam Pad Investments — Seed
- Veridical Ventures (https://capitalatlas.ai/funds/veridical-ventures) — Seed
- Coreline Ventures (https://capitalatlas.ai/funds/coreline-ventures) — Seed