# FivePals

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fivepals

- Industry: Software
- Headquarters: New York, US
- Website: www.aliceplatform.com
- Total disclosed funding: $13M
- Latest round: Series A (Jan 19, 2016)
- Investors on record: 5

## About

FivePals, Inc., based in the US, focuses on creating innovative hotel management software solutions that enhance operational efficiency and maximize profitability for hotels.Founded in 2012 and headquartered in New York, US, FivePals, Inc. specializes in hotel management software. The company was acquired in July 2021 by Alpine SG, LLC from 645 Ventures, Expedia, Laconia Capital Group, Neuehouse, and Tishman Realty & Construction Co., Inc. The acquisition is intended to bolster ALICE's growth and market position. The founders include Alexander Shashou, Dmitry Koltunov, Justin Effron, and Ryan G., with Justin Effron currently serving as CEO. FivePals has completed a Series B funding round led by Expedia, Inc., raising a total of USD 26.00 mn as of the latest deal.FivePals, Inc. offers a suite of hotel management software solutions aimed at enhancing operational efficiency. Their core products include ProfitSword, a business intelligence platform with real-time data tools; Hotel Effectiveness, a labor management solution; ALICE, an operations platform for task management; and Transcendent, focusing on asset management. These solutions cater to over 12,000 properties and 200 management groups across North America and Europe, addressing key hotel management challenges such as labor optimization and guest satisfaction.FivePals, Inc. generates revenue through subscription-based models for its software solutions, charging clients recurring fees for access. Revenue is primarily driven by B2B transactions within the hospitality industry, supported by ongoing updates and customer support for their software platforms.Following the acquisition in July 2021, FivePals, Inc. aims to enhance ALICE's product offerings and expand its market reach. The company is focusing on developing new software features and expanding into additional markets within North America and Europe. The recent funding from the Series B round will be utilized to strengthen ALICE's market position and support product innovation, aligning with strategic growth objectives.

## Funding rounds

- Series A, Jan 19, 2016, $9.5M — Expedia, Inc., Laconia Capital Group, 645 Ventures, Neuehouse
- Seed, Feb 9, 2015, $3M — 645 Ventures, Tishman Realty & Construction Co., Inc., Neuehouse

## Investors

- 645 Ventures (https://capitalatlas.ai/funds/645-ventures) — Seed, Series A
- Tishman Realty & Construction Co., Inc. — Seed
- Neuehouse — Seed, Series A
- Expedia, Inc. — Series A
- Laconia Capital Group (https://capitalatlas.ai/funds/laconia-capital-group) — Series A