# Five Stars Loyalty

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/five-stars-loyalty

- Industry: Marketing/Advertising
- Headquarters: San Francisco, US
- Website: www.fivestars.com
- Total disclosed funding: $114M
- Latest round: Series D (Oct 15, 2020)
- Investors on record: 9

## About

Based in California, US, and founded in 2011, Five Stars Loyalty, Inc. operates a customer loyalty platform. Victor Ho (CEO) and Matt Doka (CTO) are the co-founders of the company. In 2020, Five Stars Loyalty, Inc. raised an undisclosed amount of venture debt financing from unspecified investors. As of October 2021, the company has raised more than USD 115 million from its investors, which include Lightspeed, DCM, Menlo Ventures, HarbourVest, and Salt Partners. In October 2021, SumUp, Inc. acquired Five Stars Loyalty, Inc. for USD 317 million in a mix of cash and stock.

The company provides loyalty, marketing, payments, and other services to small merchants. The platform comes with its own payment system, interoperability with other point-of-sale systems, marketing automation that sends targeted messages to customers (customer acquisition), and a network of shoppers that allows for cross-promotion across different Fivestars businesses. It also provides solutions for apparel, bakery, coffee, restaurant, retail, salon, and spa businesses.

The company generates revenue through its platform subscription packages. 

Following the acquisition by SumUp, Inc. in October 2021, this will enable both SumUp and Five Stars Loyalty to offer essential payments and marketing automation services to small business owners across the U.S. and globally.

## Funding rounds

- Series D, Oct 15, 2020, $23M — HarbourVest Partners, Lightspeed Venture Partners, Menlo Ventures, DCM, Salt Partners Group
- Series C, Dec 16, 2015, $50M — HarbourVest Partners, Lightspeed Venture Partners, Menlo Ventures, DCM
- Series B, Sep 16, 2014, $25M — Lightspeed Venture Partners, Menlo Ventures, DCM, Rogers Venture Partners
- Series A, Aug 2, 2012, $14M — Lightspeed Venture Partners, DCM
- Seed, Apr 25, 2011, $2M — Mayfield Fund, DCM
- Seed, Jan 1, 2011, $0.1M — Y Combinator, Start Fund

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Start Fund — Seed
- Mayfield Fund (https://capitalatlas.ai/funds/mayfield-fund) — Seed
- DCM (https://capitalatlas.ai/funds/dcm) — Seed, Series A, Series B, Series C, Series D
- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Series A, Series B, Series C, Series D
- Menlo Ventures (https://capitalatlas.ai/funds/menlo-ventures) — Series B, Series C, Series D
- Rogers Venture Partners (https://capitalatlas.ai/funds/rogers-venture-partners) — Series B
- HarbourVest Partners (https://capitalatlas.ai/funds/harbourvest-partners) — Series C, Series D
- Salt Partners Group — Series D