# Fitz Frames

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fitz-frames

- Industry: Internet
- Headquarters: Los Angeles, US
- Website: www.fitzframes.com
- Latest round: Seed (Jul 16, 2019)
- Investors on record: 1

## About

Fitz Frames, Inc. designs and manufactures tailor-fit eyeglasses, including prescription glasses and sunglasses, utilizing innovative technology for a personalized customer experience.Fitz Frames, Inc. specializes in tailor-fit eyewear solutions. Founded in 2016 in Los Angeles, US, the company has raised USD 2.50 mn in Seed funding on August 15, 2019. The founder, Heidi Hertel, has a background in entrepreneurship, enhancing the company's innovative approach.Fitz Frames specializes in tailor-fit eyeglasses, offering products such as prescription glasses, blue light filtering glasses, and sunglasses for users aged 3 and above. Customers can virtually try on frames through a dedicated app, take precise measurements for personalized 3-D printed frames, and enjoy a delivery service for their customized eyewear.Fitz Frames operates on a direct-to-consumer model through its mobile app and website, enabling customers to purchase eyewear and subscribe to a membership plan that offers benefits like free replacements. This model fosters customer loyalty and generates revenue through sales and subscriptions.Following the USD 2.50 mn funding raised in August 2019, Fitz Frames plans to enhance its product line by introducing new eyewear options tailored for different demographics. The company is also focusing on expanding its reach into new geographic markets, particularly in Europe and Asia, by 2023. The recent funding will support product development and market entry strategies.

## Funding rounds

- Seed, Jul 16, 2019 — Elizabeth Street Ventures

## Investors

- Elizabeth Street Ventures (https://capitalatlas.ai/funds/elizabeth-street-ventures) — Seed