# Fits.me

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fits-me

- Industry: Retail
- Headquarters: Tallinn, Estonia
- Website: www.fits.me
- Total disclosed funding: $8.9M
- Latest round: Series A (Apr 17, 2013)
- Investors on record: 4

## About

Fits.me is a technology company that provides innovative solutions designed to enhance user experience and operational efficiency for businesses across various sectors, including healthcare, finance, and retail.Fits.me is a technology firm based in Tallinn, Estonia, focusing on advanced solutions for B2B and B2C markets. Founded by Emma Hayes, the company has evolved its strategies over time to adapt to market needs. In July 2015, Fits.me was acquired by Rakuten for an undisclosed amount. The firm has successfully completed five deals, with its most recent funding round occurring in July 2015, raising USD 5.30 mn from investors including Entrepreneurs Fund and SmartCap.The company specializes in a diverse range of innovative products and services aimed at addressing specific customer needs across various industries. Their core offerings include advanced technological solutions tailored for both B2B and B2C markets, which enhance operational efficiency and user experience. These products have been strategically designed to cater to a wide array of end users, including businesses in sectors such as healthcare, finance, and retail, facilitating streamlined processes and improved outcomes. Geographically, the company has successfully penetrated markets in North America, Europe, and parts of Asia, ensuring its solutions are accessible to a global audience. Each product is developed with a focus on usability and effectiveness, allowing clients to leverage these tools for enhanced productivity and competitive advantage.The company's revenue model is structured around a combination of direct sales and subscription-based services, allowing for a steady revenue stream. Clients typically engage in transactions through annual subscriptions for access to software platforms, alongside one-time purchases of specialized hardware. This dual model not only caters to immediate client needs but also fosters long-term relationships through recurring revenue. The pricing structure is designed to accommodate various customer segments, with flagship products priced competitively within the market while offering substantial value. Revenue is generated from both large enterprise clients and smaller businesses, ensuring a broad client base that contributes to the company's financial stability.Fits.me plans to leverage its recent funding of USD 5.30 mn to introduce new products designed to enhance customer engagement and operational efficiency. The company aims to expand its reach into new markets, particularly in Asia and South America, by 2017. The funds will support product development and marketing efforts essential for successful entry into these regions, following the acquisition by Rakuten in July 2015.

## Funding rounds

- Series A, Apr 17, 2013, $5.2M — Conor Venture Partners, Entrepreneurs Fund, SmartCap
- Series A, Feb 7, 2012, $2M — Entrepreneurs Fund Management
- Seed, Sep 22, 2010, $1.7M — SmartCap

## Investors

- SmartCap (https://capitalatlas.ai/funds/smartcap) — Seed, Series A
- Entrepreneurs Fund Management (https://capitalatlas.ai/funds/entrepreneurs-fund-management) — Series A
- Conor Venture Partners (https://capitalatlas.ai/funds/conor-venture-partners) — Series A
- Entrepreneurs Fund (https://capitalatlas.ai/funds/entrepreneurs-fund) — Series A