# FitOn

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fiton

- Industry: Internet
- Headquarters: West Hollywood, US
- Website: www.fitonapp.com
- Total disclosed funding: $44M
- Latest round: Series C (Feb 11, 2022)
- Investors on record: 9

## About

FitOn Inc. is a digital wellness platform that provides users with access to a variety of premium workout programs, guided meditations, and personalized nutrition plans, all designed to promote healthier lifestyles and fitness engagement.FitOn Inc. was founded in 2018 and operates from its headquarters in West Hollywood, US. The company functions as a digital wellness hub offering a comprehensive suite of services. In March 2022, FitOn, Inc. raised a further USD 6.45 million in Series C funding from unspecified investors. The round was part of a larger USD 20.64 million series C funding. The founders of FitOn include Lindsay Cook, Russell Cook, and Tamil Murugesan, with Lindsay Cook currently serving as the CEO.FitOn operates as a comprehensive digital wellness platform offering a suite of services, including premium workout programs, guided meditations, and personalized nutrition plans. Users benefit from unlimited access to various fitness workouts, including cardio, yoga, strength training, and pilates, without needing any equipment. This flexibility allows engagement from any location and multiple devices, appealing to a wide audience, which has grown to over 15 million members, primarily in North America and Europe. FitOn also fosters a sense of community through social features that encourage participation in challenges and sharing progress with friends.FitOn generates revenue through a freemium model that includes subscription options for enhanced features and premium content. Users can access a selection of workouts for free or opt for premium subscription plans that offer exclusive workout classes, personalized meal plans, and targeted health courses. This pricing structure attracts a diverse user base from casual participants to dedicated fitness enthusiasts, ensuring a steady revenue stream from subscription-based services. The platform’s strategy emphasizes high-quality content and user engagement to maintain a competitive position in the digital fitness market.  The company is currently developing upcoming products, including new personalized wellness solutions, aimed at enhancing user engagement. Furthermore, FitOn is targeting expansion into additional international markets, including Asia and Australia.

## Funding rounds

- Series C, Feb 11, 2022, $14M — Accel, Second Avenue Partners, Delta-v Capital, Maverick Capital, Mantis, UTA Ventures
- Series B, Aug 6, 2021, $18M — Accel, Second Avenue Partners, Crosscut Ventures Management, Delta-v Capital, Maverick Capital, Titanium Ventures
- Series A, Jan 16, 2020, $7M — Accel, Crosscut Ventures Management, Titanium Ventures, West Quad Ventures
- Seed, Nov 21, 2018, $4.7M — Accel, Crosscut Ventures Management

## Investors

- Accel (https://capitalatlas.ai/funds/accel) — Seed, Series A, Series B, Series C
- Crosscut Ventures Management (https://capitalatlas.ai/funds/crosscut-ventures-management) — Seed, Series A, Series B
- Titanium Ventures (https://capitalatlas.ai/funds/titanium-ventures) — Series A, Series B
- West Quad Ventures (https://capitalatlas.ai/funds/west-quad-ventures) — Series A
- Second Avenue Partners (https://capitalatlas.ai/funds/second-avenue-partners) — Series B, Series C
- Delta-v Capital (https://capitalatlas.ai/funds/delta-v-capital) — Series B, Series C
- Maverick Capital (https://capitalatlas.ai/funds/maverick-capital) — Series B, Series C
- Mantis (https://capitalatlas.ai/funds/mantis) — Series C
- UTA Ventures (https://capitalatlas.ai/funds/uta-ventures) — Series C