# Fitocracy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fitocracy

- Industry: Travel & Leisure
- Headquarters: New York, US
- Website: www.fitocracy.com
- Total disclosed funding: $0.5M
- Latest round: Seed (May 1, 2013)
- Investors on record: 5

## About

Fitocracy is a fitness company that provides a mobile platform designed to help users achieve their health and fitness goals through personalized coaching, workout tracking, and community engagement.Fitocracy offers a mobile application focused on fitness and health improvement. Founded in New York, US, the company has successfully adapted its business model to enhance user engagement. In February 2016, Fitocracy completed a Seed funding round, raising USD 0.25 mn with participation from investors such as 500 Global, Eniac Ventures, and others. The company was founded by Rick Marini, who has experience in building and managing startups.Fitocracy primarily offers a mobile application designed to assist users in achieving their health and fitness goals through personalized coaching and workout tracking. The app allows users to track workouts, receive customized nutrition plans, and engage in challenges with friends and a supportive community. Fitocracy’s service is tailored to both beginners and experienced athletes, providing expert coaching that includes initial assessments to create individualized fitness plans. The app is available for download on the App Store and Google Play Store, making it accessible to users in various geographical markets, including North America, Europe, and select regions in Asia. The primary customer base consists of fitness enthusiasts seeking structured guidance and motivation, as well as individuals new to fitness looking for personalized support.Fitocracy generates revenue through a subscription model, offering professional training services from elite coaches starting at USD 1 per day. Users can subscribe to receive tailored coaching, which includes personalized workout plans and nutritional guidance. The app operates on a direct-to-consumer basis, enabling users to sign up individually via email or social media accounts. Fitocracy's services are designed to foster a community-driven experience, allowing users to track their workouts and engage with expert coaches regularly. Revenue is derived from these subscription fees, providing users with ongoing access to fitness resources and support tailored to their individual needs.Fitocracy aims to enhance its platform by launching new features and services, although specific product details and release dates are not disclosed. The company is focused on expanding its footprint in new geographic markets, with an emphasis on reaching users in Asia by the end of 2017. The recent funding from the Seed round will support these initiatives, particularly in product development and marketing efforts. In February 2016, Fitocracy was acquired by an unspecified investor, which may further influence its growth trajectory.

## Funding rounds

- Seed, May 1, 2013 — Social Starts
- Seed, Jan 1, 2013, $0.3M — OCA Ventures, 500 Global, Eniac Ventures, Social Starts, Expansion Venture Capital
- Seed, Sep 1, 2011, $0.3M — OCA Ventures, 500 Global, Eniac Ventures, Social Starts, Expansion Venture Capital

## Investors

- OCA Ventures (https://capitalatlas.ai/funds/oca-ventures) — Seed
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Eniac Ventures (https://capitalatlas.ai/funds/eniac-ventures) — Seed
- Social Starts (https://capitalatlas.ai/funds/social-starts) — Seed
- Expansion Venture Capital (https://capitalatlas.ai/funds/expansion-venture-capital) — Seed