# Fitness Interactive Experience

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fitness-interactive-experience

- Industry: Internet
- Headquarters: Atlanta, US
- Website: www.fix-fit.com
- Latest round: Seed (Dec 3, 2012)
- Investors on record: 1

## About

Fitness Interactive Experience specializes in corporate wellness solutions, leveraging interactive gaming to enhance employee engagement and health. Their innovative approach motivates users to stay active through immersive experiences.Fitness Interactive Experience is dedicated to improving corporate wellness through engaging solutions. The company is headquartered in Atlanta, US. Mike Tinney serves as both the CEO and Founder, having previously founded other ventures. The company raised Seed financing from BVM Capital in December 2012. The financial terms of this deal were not disclosed.FIX Health specializes in innovative corporate wellness solutions designed to enhance employee engagement and health through interactive gaming experiences. Their flagship product, The Outbreak™, integrates real-world physical activity with gaming by allowing users to sync their steps and exercise to navigate challenges in an immersive zombie-themed environment. This gamified approach aims to motivate employees to remain active and improve overall wellness, thereby potentially expediting recovery for injured workers. The company also offers additional products such as A Step Ahead™ and UtiliFIT™, each targeting various aspects of corporate wellness. FIX Health caters primarily to corporate clients, delivering its solutions across key markets including North America and Europe.The revenue model for FIX Health revolves around B2B partnerships, where corporations subscribe to their wellness programs to promote employee health initiatives. Clients typically engage with FIX Health through annual contracts, providing access to their suite of wellness products, including The Outbreak™ and A Step Ahead™. Through these partnerships, FIX Health structures transactions by offering tiered pricing plans based on user engagement levels or the number of employees participating in the wellness programs. The company’s offerings are designed to deliver significant value to clients by enhancing employee well-being and productivity, thereby justifying the investment in these corporate wellness solutions.Fitness Interactive Experience plans to leverage its recent funding from the Seed financing raised in December 2012 to enhance product development and expand its market reach. Specific strategies include launching new products aimed at further integrating physical activity with gaming experiences. Additionally, there are plans for expansion into European markets by 2025, targeting corporate clients seeking innovative wellness solutions.

## Funding rounds

- Seed, Dec 3, 2012 — BVM Capital

## Investors

- BVM Capital (https://capitalatlas.ai/funds/bvm-capital) — Seed