# Fitly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fitly

- Industry: Software
- Headquarters: US
- Website: www.fitly.org
- Latest round: Seed (Apr 4, 2013)
- Investors on record: 1

## About

Fitly is a domain marketplace that specializes in providing premium, brandable domain names for businesses aiming to establish a strong online presence with innovative branding tools.Founded in 2011, Fitly operates within the domain name marketplace, offering curated, premium domains. The company was co-founded by Anthony Ortiz, Efe Akide, Harry Du, and Nataliya Preiss, with Ortiz serving as the CEO. Their headquarters is located in the United States. Fitly has secured funding through two rounds, with the most recent Seed round occurring on September 1, 2013.Fitly.org offers a comprehensive marketplace for premium domain names, specifically targeting businesses looking to establish a strong online presence. The core product involves the sale of curated, brandable domains, including one-word domains with contemporary extensions such as .ai, .io, and .xyz. Their services extend beyond mere domain transactions, providing tools for branding and naming through AI-powered generators, logo design services, and trademark validation and filing assistance. Targeting startups and established businesses in wellness, fitness, nutrition, and technology sectors, Fitly.org caters to clients across North America, Europe, and Asia while facilitating instant domain purchases and managed naming contests.The revenue model of Fitly.org is primarily centered around domain sales and associated branding services. The company engages clients through direct-to-consumer transactions, where businesses can purchase domain names outright or opt for payment plans. Transactions typically involve a one-time purchase fee for domain acquisition, alongside potential annual renewal fees based on the specific domain extension. Additional revenue is generated through value-added services such as trademark filing and branding consultations, ensuring a steady flow of transactions and a robust revenue stream.Fitly plans to further enhance its product offerings by developing new AI-driven branding tools, with potential release dates expected within the upcoming fiscal year. The company is also exploring expansion into additional geographical markets, particularly targeting regions in Asia and Europe by the end of 2024. The funding from the Seed round in September 2013 will be utilized to support these initiatives, focusing on enhancing service capabilities and expanding market reach.

## Funding rounds

- Seed, Apr 4, 2013 — DreamIt Ventures

## Investors

- DreamIt Ventures (https://capitalatlas.ai/funds/dreamit-ventures) — Seed