# FitLab

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fitlab

- Industry: Travel & Leisure
- Headquarters: Newport Beach, US
- Website: www.fitlab.com
- Total disclosed funding: $15M
- Latest round: Series A (Jan 13, 2022)
- Investors on record: 4

## About

Based in California, US, and founded in 2018 by co-CEOs Brian Kirkbride and Mike Melby, FitLab Inc., a.k.a. FitLab operates as a fitness and sports lifestyle company that focuses on providing digital and boutique fitness studio experiences and merchandise. The company builds and connects brands in fitness and sports lifestyles. In March 2024, FitLab Inc. raised USD 65 million in venture debt funding from Atlas Credit Partners.

FitLab provides a fitness application that provides training plans, standalone workout routines, recipes, and nutrition guidance. The application allows users to track progress, connect with an online community, and train alongside more than 50 athletes, coaches, and trainers, like Mike O'Hearn, Michelle Lewin, Rob Gronkowski, Jen Selter, and Alex Rodriguez. The company's platform includes McGregor FAST, the combat-focused fitness experience by Conor McGregor and his trainers; the XPT training system from Laird Hamilton and Gabby Reece that combines its proprietary performance breathing with training and recovery methods; and electric, which provides eyewear, apparel, and accessories.

The company plans to use its proceeds from March 2024 funding to accelerate its expansion and offer an integrated platform to a broader audience seeking fitness experiences.

## Funding rounds

- Series A, Jan 13, 2022, $15M — Cava Capital, Gaingels, Two Styx Capital, Snoop Ventures

## Investors

- Cava Capital (https://capitalatlas.ai/funds/cava-capital) — Series A
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series A
- Two Styx Capital (https://capitalatlas.ai/funds/two-styx-capital) — Series A
- Snoop Ventures — Series A