# FitJoy Nutrition

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fitjoy-nutrition

- Industry: Food
- Headquarters: Austin, US
- Website: https://fitjoyfoods.com/
- Total disclosed funding: $8.6M
- Latest round: Seed (Mar 14, 2023)
- Investors on record: 2

## About

FitJoy Nutrition, LLC is a manufacturer of gluten-free, grain-free, and vegan snacks that provide healthy alternatives to traditional snack foods, focusing on flavor and dietary inclusivity.FitJoy Nutrition, LLC, founded in 2017, is headquartered in Austin, US. The company specializes in producing health-oriented snacks. Doss Cunningham is the founder, while Johnny Heiselberg serves as CEO. In March 2023, FitJoy raised USD 3.57 mn in Seed funding, led by LivWell Ventures and Midnight Venture Partners, bringing the total amount raised to USD 3.57 mn. The company has completed 3 deals to date, with its latest funding round reflecting a current valuation of USD 3.82 mn.FitJoy Foods, Inc. specializes in producing a range of gluten-free, grain-free, and vegan certified snacks aimed at health-conscious consumers. Their offerings include various pretzel and cracker varieties, such as Everything Bagel Pretzel Twists, Cheezy White Cheddar Twists, and Tangy Dijon Mustard Twists. These products cater to individuals with dietary restrictions, as well as a broader audience seeking healthier snack options. FitJoy's products are distributed across the United States through grocery stores, health food stores, and online platforms like Amazon.FitJoy Foods generates revenue through direct-to-consumer sales and retail partnerships. Individual snack products, including flagship items such as Everything Bagel Pretzel Twists and various cracker rounds, drive these transactions. The pricing structure is designed for accessibility, fostering trial and repeat purchases while enhancing market reach through partnerships and e-commerce platforms.Following the Seed funding of USD 3.57 mn secured in March 2023, FitJoy plans to expand its product line with new offerings targeting diverse dietary preferences. The company aims to penetrate additional markets, focusing on expanded distribution in grocery and specialty stores across the US. This funding will support product development and market entry initiatives.

## Funding rounds

- Seed, Mar 14, 2023, $3.6M — LivWell Ventures, Midnight Venture Partners
- Series A, Jan 26, 2018, $5M — LivWell Ventures

## Investors

- LivWell Ventures (https://capitalatlas.ai/funds/livwell-ventures) — Series A, Seed
- Midnight Venture Partners (https://capitalatlas.ai/funds/midnight-venture-partners) — Seed