# Fitix Visualization

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fitix-visualization

- Industry: Software
- Headquarters: Israel
- Website: www.hexa3d.io
- Total disclosed funding: $21M
- Latest round: Series A (Mar 1, 2023)
- Investors on record: 5

## About

Based in Tel Aviv, Israel, and co-founded by Yehiel Atias (CEO), Ran Buchnik (CPO), and Jonathan Clark (CTO) in 2015, Fitix Visualization LTD, doing business as Hexa operates as a provider of 3D tech stack. In March 2023, the firm raised USD 20.5 million in series A funding led by investor Point72 Ventures, with participation from HTC Corporation, Samurai Incubate, and Sarona Ventures.

The company through its 3D asset visualization and management platform enables brands in the jewelry, furniture, consumer electronics, and fashion industries to generate 3D models of their items using their current 2D pictures and artificial intelligence. The company allows its client's users to control the 3D model with their cursor to view products from various angles after it has been published on websites, social media, and in augmented reality applications using the company's platform. Fitix also offers storage, management, distribution, and analysis of the models its clients create through 3D CMS, 3D Model Optimization, 3D Model Conversion, and 3D Model Analytics.

The company plans to utilize its March 2023, funding to support client acquisition in 2023, product development, and the expansion of its current customer base.

## Funding rounds

- Series A, Mar 1, 2023, $21M — HTC Corporation, Samurai Incubate, Point72 Asset Management, Sarona Ventures, SAP.iO

## Investors

- HTC Corporation — Series A
- Samurai Incubate (https://capitalatlas.ai/funds/samurai-incubate) — Series A
- Point72 Asset Management — Series A
- Sarona Ventures (https://capitalatlas.ai/funds/sarona-ventures) — Series A
- SAP.iO — Series A