# Fitivity

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fitivity

- Industry: Travel & Leisure
- Headquarters: Santa Monica, US
- Website: www.getfitivity.com
- Total disclosed funding: $0.7M
- Latest round: Seed (Apr 14, 2017)
- Investors on record: 2

## About

Fitivity Inc. focuses on health and wellness through innovative fitness applications that empower users with personalized workout plans and progress tracking capabilities. The company aims to enhance individual physical performance and recovery through technology-based solutions.Fitivity Inc. is a company dedicated to providing fitness applications that cater to both individual consumers and fitness professionals. Founded in 2011 in Santa Monica, US, the company has not undergone any notable pivots or changes in its business strategy. It has successfully raised USD 0.71 mn in Seed funding as of April 14, 2017, from investors including LaunchCapital and RiverPark Ventures, which marks a total fundraising achievement of USD 0.71 mn.Fitivity specializes in innovative health and wellness products designed to enhance physical performance and recovery. Its core offerings include a range of fitness applications that provide users with tailored workout plans, instructional content, and progress tracking features. These applications target health-conscious individuals and fitness professionals, focusing on urban markets in North America and Europe to meet the demand for accessible and customizable fitness solutions that integrate technology into everyday workouts.Fitivity generates revenue through a subscription-based model, granting users access to its suite of fitness applications on a monthly or yearly basis. This structure supports direct-to-consumer sales, as well as partnerships with fitness trainers and gyms that incorporate Fitivity's services into their offerings. The flagship application, recognized for its comprehensive training programs and user engagement features, is a substantial contributor to the company's revenue stream. Overall, the revenue generation strategy emphasizes customer loyalty and recurring income through subscriptions, ensuring a steady cash flow.Fitivity plans to leverage its recent Seed funding of USD 0.71 mn to enhance its product offerings and expand into new markets. The company is currently working on new features and applications aimed at improving user engagement and performance tracking, with tentative release dates aimed for 2018. Additionally, Fitivity is targeting expansion into urban markets across Europe and Asia by early 2020, seeking to tap into the growing demand for personalized fitness solutions globally.

## Funding rounds

- Seed, Apr 14, 2017, $0.7M — LaunchCapital, RiverPark Advisors

## Investors

- LaunchCapital (https://capitalatlas.ai/funds/launchcapital) — Seed
- RiverPark Advisors (https://capitalatlas.ai/funds/riverpark-advisors) — Seed