# Fitfeast

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fitfeast

- Industry: Food
- Headquarters: Gurgaon, India
- Website: www.fitfeast.in
- Total disclosed funding: $0.6M
- Latest round: Seed (Jul 3, 2025)
- Investors on record: 1

## About

Fitfeast, based in India, specializes in producing protein-rich food products that cater to health-conscious consumers, offering a diverse range of nutritional snacks designed for enjoyment and functionality.Fitfeast, officially known as Fitship Private Limited, was founded in 2021 and is headquartered in Gurgaon, India. The company focuses on developing protein-rich food solutions to meet the dietary needs of a growing health-conscious population in India. In July 2025, Fitfeast raised INR 55 million in SEED funding, led by Inflection Point Ventures. This funding round represents the total amount raised by the company to date, with the company being the investment target. The founder's background is not specified, and there is no information about any previous companies founded by them.Fitfeast specializes in the production of protein-rich foods designed to be both enjoyable and functional, catering to the nutritional needs of a wide consumer base that includes health-conscious individuals and those looking to increase their protein intake. The company's core offerings consist of a variety of protein shakes, peanut butters, protein chips, and dessert protein bars, which are developed in an FDA-approved facility to ensure quality and safety. FitFeast's products are marketed as convenient snack alternatives that are free from trans fats and cholesterol, and they are gluten-free, appealing to consumers with dietary restrictions. The company aims to address the challenge faced by many Indians, as approximately 75% of the population reportedly does not meet their daily protein requirements. FitFeast products are available across multiple markets in India, with a focus on online sales, allowing them to reach a broad audience nationwide.FitFeast generates revenue through direct-to-consumer sales facilitated via their e-commerce platform, where customers can purchase individual products or bundled offers at competitive prices. The company promotes specific deals such as "Buy Any 4 @ ?999" or "Buy Any 3 @ ?799," encouraging higher volume purchases while providing a cost-effective solution for consumers. Flagship products, including their signature peanut butter combos and protein shakes, are prominently featured, and pricing for these items reflects the company’s commitment to quality and consumer value. The transaction structure is straightforward, relying on standard retail sales without the complexity of subscriptions or wholesale partnerships, which allows FitFeast to maintain a direct relationship with its customers. This model not only enhances customer loyalty but also positions FitFeast as a competitive player in the protein food market in India.In July 2025, Fitfeast raised INR 55 million in SEED funding, led by Inflection Point Ventures, which will be utilized for team growth and to expand its market reach online. The company plans to design and launch new products to enhance its portfolio, aiming to introduce these offerings in the upcoming year. Additionally, Fitfeast is targeting expansion into new geographic regions within India, focusing on reaching consumers in tier 2 and tier 3 cities by the end of 2026.

## Funding rounds

- Seed, Jul 3, 2025, $0.6M — Inflection Point Ventures

## Investors

- Inflection Point Ventures (https://capitalatlas.ai/funds/inflection-point-ventures) — Seed