# FitBit

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fitbit

- Industry: Healthcare IT
- Headquarters: San Francisco, US
- Website: www.healthsolutions.fitbit.com
- Total disclosed funding: $78M
- Latest round: Series D (Jun 6, 2013)
- Investors on record: 7

## About

FitBit, Inc. is a technology company dedicated to health and wellness, providing innovative wearable fitness trackers and health monitoring devices that empower users to improve their health through data-driven insights.FitBit, Inc. was founded in 2007 in San Francisco, US. The company specializes in health and wellbeing solutions that enhance individual health management. It has undergone significant growth and evolution in its business strategy, particularly with its focus on both direct-to-consumer and B2B sales channels. FitBit recently completed a TRADE SALE, raising USD 2,100.00 mn from investors including Google Inc., totaling USD 2,100.00 mn raised across 13 deals.Fitbit Enterprise specializes in delivering comprehensive health and wellbeing solutions aimed at improving population health through individual empowerment. The core product offerings include advanced wearable fitness trackers and health monitoring devices that facilitate daily health behaviors, such as physical activity tracking, sleep monitoring, and stress management. These devices are complemented by a suite of digital tools that provide personalized insights based on real-time data, enabling users—ranging from individual consumers to health organizations and corporate clients—to make informed health decisions. With a focus on improving health outcomes, Fitbit Enterprise has established partnerships with healthcare providers, employers, and wellness programs, engaging members in diverse markets including North America, Europe, and Asia-Pacific. The products effectively address chronic disease prevention by promoting healthier lifestyles, with the overarching goal of enhancing the wellbeing of users globally.In 2019, Fitbit Enterprise reported a revenue of USD 1,434.79 mn. The company's EBITDA for that year was USD -257.67 mn. Fitbit generates revenue through a combination of direct-to-consumer sales and B2B partnerships, offering subscription-based services that enhance the functionality of its devices. Transactions occur through institutional partnerships with healthcare organizations and employers integrating Fitbit's solutions into their wellness programs.With recent strategic changes, FitBit, Inc. is focusing on expanding its product line and enhancing its market presence. Future growth initiatives include the design and launch of new health monitoring devices aimed at various consumer demographics. While specific release dates are not disclosed, the company plans to target North America and European markets for expansion. The recent funding will support these initiatives, with all previous investors having exited their stake in FitBit.

## Funding rounds

- Series D, Jun 6, 2013, $26M — Softbank Capital, True Ventures, Sapphire Ventures, Foundry Group, Qualcomm Ventures
- Series D, Mar 13, 2013, $18M — True Ventures
- Series C, Jan 24, 2012, $12M — True Ventures, Foundry Group, Felicis Ventures, Uncork Capital
- Series C, Sep 27, 2011, $12M — True Ventures, Foundry Group, Felicis Ventures, Uncork Capital
- Series B, Sep 1, 2010, $8M — True Ventures, Foundry Group, Felicis Ventures, Uncork Capital
- Series A, Sep 17, 2008, $1.8M — True Ventures, Uncork Capital

## Investors

- True Ventures (https://capitalatlas.ai/funds/true-ventures) — Series A, Series B, Series C, Series D
- Uncork Capital (https://capitalatlas.ai/funds/uncork-capital) — Series A, Series B, Series C
- Foundry Group (https://capitalatlas.ai/funds/foundry-group) — Series B, Series C, Series D
- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Series B, Series C
- Softbank Capital (https://capitalatlas.ai/funds/softbank-capital) — Series D
- Sapphire Ventures (https://capitalatlas.ai/funds/sapphire-ventures) — Series D
- Qualcomm Ventures (https://capitalatlas.ai/funds/qualcomm-ventures) — Series D