# Fisent Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fisent-technologies

- Industry: Software
- Headquarters: Toronto, Canada
- Website: www.fisent.com
- Latest round: Seed (Jun 2, 2025)
- Investors on record: 3

## About

Founded in 2021 by Adrian Murray (Co-founder & CEO), Fisent Technologies Inc. is headquartered in Toronto, Canada. The company specializes in automating business processes through Generative AI. In August 2026, Fisent Technologies Inc. raised USD 4.3 million in venture funding led by FINTOP Capital. As of August 2026, Brent Baiotto is leading the company as COO and Jeff Irving as CTO.
Fisent Technologies Inc specializes in leveraging Generative AI to enhance and automate critical business processes, enabling organizations to concentrate their efforts on high-impact areas. The company's core offerings include advanced automation tools designed to streamline workflows, improve decision-making capabilities, and reduce operational costs. These tools serve a variety of end-use cases, from automating customer service interactions to optimizing supply chain management. Fisent targets a diverse client base, including small to medium-sized enterprises and large corporations across sectors like technology, financial services, and healthcare. Their products are currently marketed in key geographical regions including North America, Europe, and parts of Asia, addressing the increasing demand for AI-driven solutions in these dynamic markets.
Fisent Technologies Inc generates revenue through a subscription-based model, allowing clients to access its suite of automation tools on a recurring basis. This structure facilitates a consistent revenue stream and fosters long-term relationships with customers. Clients typically engage in annual contracts, paying based on the tier of service selected, which may include access to premium features or additional support services. Fisent's flagship offerings, centered on its AI automation platform, are designed to cater to both B2B and direct-to-consumer markets, with pricing plans structured to accommodate varying business sizes and needs. Through this model, Fisent establishes a solid foundation for revenue generation while ensuring its clients receive continuous value from their investment in technology.
The company plans to utilize August 2026 funding to expand its enterprise go-to-market team, strengthen its customer enablement and deployment engineering capabilities, and accelerate product development. The company will also broaden distribution through workflow and technology partners, building on its longstanding relationship with Pega.

## Funding rounds

- Seed, Jun 2, 2025 — Pegasystems, Sand Dollar Capital, Cloudberry Pioneer Investments

## Investors

- Pegasystems — Seed
- Sand Dollar Capital — Seed
- Cloudberry Pioneer Investments (https://capitalatlas.ai/funds/cloudberry-pioneer-investments) — Seed