# FirstParty

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/firstparty

- Industry: Software
- Headquarters: Scottsdale, US
- Website: www.firstpartyhq.com
- Total disclosed funding: $5.8M
- Latest round: Seed (Apr 5, 2022)
- Investors on record: 4

## About

Founded in 2021 by Jonathan Kressaty and Danielle Morrill, and based in Arizona, US, First Party Labs, Inc. operates as a provider of marketing software that enables businesses to collect business insights into group chat in real-time. In April 2022, First Party Labs, Inc. raised USD 5.75 million in seed funding co-led by investors Fuel Capital and Version One Ventures, with participation from Flybridge Capital Partners and Volo Ventures.



The company creates and sells a marketing analytics platform that uses artificial intelligence (AI) to provide data-driven marketing insights to businesses. The platform gives businesses a comprehensive view of their customers' journeys, from initial awareness to conversion, and generates first-party cookies on the brand's behalf, allowing for highly segmented, granular, detailed data collection and marketing personalization for customers.

## Funding rounds

- Seed, Apr 5, 2022, $5.8M — Flybridge Capital Partners, Version One Ventures, Fuel Capital, Volo Ventures

## Investors

- Flybridge Capital Partners (https://capitalatlas.ai/funds/flybridge-capital-partners) — Seed
- Version One Ventures (https://capitalatlas.ai/funds/version-one-ventures) — Seed
- Fuel Capital — Seed
- Volo Ventures (https://capitalatlas.ai/funds/volo-ventures) — Seed