# FirstCry

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/firstcry

- Industry: Consumer Products
- Headquarters: Pune, India
- Website: www.firstcry.com
- Total disclosed funding: $398M
- Latest round: Series E (Feb 7, 2020)
- Investors on record: 11

## About

Founded in 2010 and based in Pune, India, BrainBees Solutions Private Limited, doing business as FirstCry, is an online retailer of products intended for babies and kids. The company was co-founded by Amitava Saha, Prashant Jadhav, Sanket Hattimattur, and Supam Maheshwari, and in February 2020, the company received USD 150 million in the SoftBank Vision Fund. In August 2023, MEMG Family Office, Sharrp Ventures, and DSP Family Office acquired stakes in BrainBees Solutions Private Limited from SB Investment Advisers for USD 52.71 million.

The company offers a variety of products for babies and kids, including clothes, footwear, toys, books, school supplies, diapers, bottles, bath and skin products, maternity dresses and accessories, strollers, bikes, and nursery decorations. The company also offers its products through a mobile application and retail stores. The company's product operates as a retailer of consumer goods for babies and kids.

## Funding rounds

- Series E, Feb 7, 2020, $150M — SB Investment Advisers
- Series E, Jan 21, 2019, $149M — SB Investment Advisers
- Series D, Oct 24, 2016, $34M — Schroders Capital, New Enterprise Associates, Temasek Holdings, Vertex Ventures Southeast Asia & India, Chiratae Ventures, Mahindra Partners, IDG Ventures India Advisors, Valiant, Elevation Capital
- Series C, Apr 8, 2015, $9.9M — New Enterprise Associates, Vertex Ventures Southeast Asia & India, Chiratae Ventures, Valiant, Elevation Capital
- Series C, Feb 3, 2015, $26M — Vertex Ventures Southeast Asia & India, SAIF Partners, Chiratae Ventures, IDG Ventures India Advisors, Valiant, Elevation Capital
- Series B, Jan 8, 2014, $15M — Vertex Ventures Southeast Asia & India, SAIF Partners, Chiratae Ventures, IDG Ventures India Advisors, Valiant, Elevation Capital
- Series A, Feb 2, 2012, $14M — SAIF Partners, Chiratae Ventures, IDG Ventures India Advisors, Elevation Capital

## Investors

- SAIF Partners (https://capitalatlas.ai/funds/saif-partners) — Series A, Series B, Series C
- Chiratae Ventures (https://capitalatlas.ai/funds/chiratae-ventures) — Series A, Series B, Series C, Series D
- IDG Ventures India Advisors — Series A, Series B, Series C, Series D
- Elevation Capital — Series A, Series B, Series C, Series D
- Vertex Ventures Southeast Asia & India (https://capitalatlas.ai/funds/vertex-ventures-southeast-asia-india) — Series B, Series C, Series D
- Valiant (https://capitalatlas.ai/funds/valiant) — Series B, Series C, Series D
- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series C, Series D
- Schroders Capital (https://capitalatlas.ai/funds/schroders-capital) — Series D
- Temasek Holdings — Series D
- Mahindra Partners (https://capitalatlas.ai/funds/mahindra-partners) — Series D
- SB Investment Advisers (https://capitalatlas.ai/funds/sb-investment-advisers) — Series E