# First Coffee

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/first-coffee

- Industry: Consumer Products
- Headquarters: New Delhi, India
- Website: www.firstcoffee.co.in
- Total disclosed funding: $1.2M
- Latest round: Seed (Oct 21, 2024)
- Investors on record: 3

## About

Based in India, First Coffee operates as a specialty coffee retailer that focuses on high-quality, ethically sourced coffee products while fostering a creative community environment for coffee enthusiasts. Founded in 2023 in New Delhi, India, First Coffee specializes in offering specialty coffee. In February 2026, First Coffee raised an undisclosed amount of pre-series A funding from DG Daiwa Ventures and BEENEXT. Shiv Dhawan, the founder, leads the company with a vision to create a culturally rich coffee experience for consumers in urban markets. First Coffee specializes in offering a diverse range of specialty coffee and premium merchandise, focusing on high-quality, ethically sourced Arabica coffee beans. Their product line includes various coffee blends characterized by distinct flavor notes such as Irish Cream, Green Apple, and Dark Chocolate, aiming to cater to the discerning tastes of coffee enthusiasts. First Coffee's services extend beyond traditional coffee retail, as they foster a vibrant community space designed to encourage creativity and social interaction, positioning their coffee as a cultural elixir. The company serves a broad customer base, including individual consumers, local businesses, and coffee aficionados, primarily in urban markets across New Delhi, Gurugram, and Chandigarh. Their products are sold through direct-to-consumer channels, including mobile ordering via platforms like Zomato and Swiggy, ensuring convenience for customers in metropolitan areas. First Coffee generates revenue through a combination of direct sales and partnerships with food delivery platforms, facilitating seamless transactions with their customers. The company engages consumers by offering individual products such as specialty coffee blends and merchandise, which are available at fixed prices. Their pricing structure includes flagship offerings like the Hard Hitter blend and the Dark Dawn blend, with each product crafted to meet specific taste profiles. Additionally, First Coffee is establishing brand loyalty through systems like the BrewCrew Club, which offers exclusive rewards and perks to frequent buyers. This model effectively drives repeat business and enhances customer engagement while facilitating direct consumer interactions through both physical locations and e-commerce channels.  The company will use the February 2026 funding to launch more stores, conduct marketing activities, develop new products, and enhance brand value to establish itself as a national chain in India.

## Funding rounds

- Seed, Oct 21, 2024, $1.2M — BEENEXT, AngelList India, AL trust

## Investors

- BEENEXT (https://capitalatlas.ai/funds/beenext) — Seed
- AngelList India — Seed
- AL trust — Seed