# firmly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/firmly

- Industry: Ecommerce & Retail
- Headquarters: Seattle, United States
- Website: https://firmly.ai/
- Total disclosed funding: $15M
- Latest round: Series A (Nov 5, 2026)
- Investors on record: 12

## About

Seattle-based firmly raised a $15M Series A led by Squarepoint Capital, bringing its total funding to about $20M. The company offers a no-code agentic commerce platform that connects merchants to digital channels and launched an AI-powered conversational shopping experience called Ask Agent.

## Funding rounds

- Series A, Nov 5, 2026, $15M — Squarepoint Capital, ARK Invest, Benhamou Global Ventures, Granada Funds, Hike Ventures, J.P. Morgan Payments, JPMorgan Payments, Mastercard, Samsung, The Mercantile Companies, Alumni Ventures, Versus Ventures

## Investors

- Squarepoint Capital — Series A
- ARK Invest (https://capitalatlas.ai/funds/ark-invest) — Series A
- Benhamou Global Ventures — Series A
- Granada Funds — Series A
- Hike Ventures — Series A
- J.P. Morgan Payments — Series A
- JPMorgan Payments — Series A
- Mastercard — Series A
- Samsung — Series A
- The Mercantile Companies — Series A
- Alumni Ventures — Series A
- Versus Ventures (https://capitalatlas.ai/funds/versus-ventures) — Series A