# Firi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/firi

- Industry: Consumer Products
- Headquarters: Gurgaon, India
- Website: www.shopfiri.com/
- Total disclosed funding: $3M
- Latest round: Seed (Sep 15, 2026)
- Investors on record: 3

## About

Founded in 2024 and based in Gurugram, India, MadRat Technologies Pvt. Ltd., trading under the name Firi, provides curated skincare and haircare products.

## Funding rounds

- Seed, Sep 15, 2026, $3M — 360 ONE, Better Capital, Atrium Ventures

## Investors

- 360 ONE (https://capitalatlas.ai/funds/360-one) — Seed
- Better Capital — Seed
- Atrium Ventures (https://capitalatlas.ai/funds/atrium-ventures) — Seed