# Firework

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/firework

- Industry: Marketing/Advertising
- Headquarters: San Mateo, US
- Website: www.firework.com
- Total disclosed funding: $235M
- Latest round: Series B (Apr 11, 2022)
- Investors on record: 10

## About

Founded in 2018 and based in San Mateo, US, Loop Now Technologies specializes in innovative video commerce solutions that enhance online retail experiences through interactive and engaging content.Loop Now Technologies, Inc., established in 2018, focuses on video commerce solutions that bridge the gap between online and in-store shopping. The company was founded by Abraham Ramirez, Jerry Luk, and Vincent Yang, with Vincent Yang currently serving as CEO. As of April 11, 2022, Loop Now raised USD 150.05 mn in Series B funding led by SB Investment Advisers, alongside American Express Ventures, bringing the total amount raised to USD 150.05 mn and a current valuation of USD 1,259.15 mn. The company has completed 9 deals to date, with its headquarters in San Mateo, US.Loop Now Technologies, through its brand Firework, offers video commerce solutions that enhance online retail experiences. Its core products include the AI Video Assistant, Video Showroom, 1:1 Video Chat, and Shoppable Video, which help brands engage customers more effectively and improve conversion rates. Firework's technology integrates interactive video content across various digital platforms, serving a diverse range of clients in sectors including beauty, grocery, fashion, and consumer electronics across geographic markets like North America, Europe, and parts of Asia.Firework generates revenue through partnerships with brands and retailers that utilize its video commerce solutions. Clients engage with Firework's services via subscription models or one-off project fees, focusing on flagship products that enhance the shopping experience by incorporating interactive video. This model supports a wide range of clients, from large corporations to emerging small businesses, facilitating real-time customer interaction and personalized shopping assistance.Following the Series B funding in April 2022, Loop Now Technologies plans to utilize the USD 150.05 mn raised to enhance its growth across various metrics, including team expansion, user base growth, and technological advancements. Specific upcoming product launches have yet to be detailed, but the company aims to expand its reach into new markets, particularly targeting regions within Europe and Asia by the end of 2023.

## Funding rounds

- Series B, Apr 11, 2022, $150M — American Express Ventures, SB Investment Advisers
- Series A, Mar 24, 2021, $55M — Lightspeed Venture Partners, Sumitomo Corporation, GSR Ventures, IDG Capital, Asahi Kasei Corporate Venture Capital
- Series A, May 4, 2019, $19M — Lightspeed Venture Partners, GSR Ventures, IDG Capital, DHVC
- Series A, Aug 2, 2018, $11M — Lightspeed Venture Partners, GSR Ventures, IDG Capital, CRCM, Long Venture Partners

## Investors

- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Series A
- GSR Ventures (https://capitalatlas.ai/funds/gsr-ventures) — Series A
- IDG Capital (https://capitalatlas.ai/funds/idg-capital) — Series A
- CRCM (https://capitalatlas.ai/funds/crcm) — Series A
- Long Venture Partners (https://capitalatlas.ai/funds/long-venture-partners) — Series A
- DHVC (https://capitalatlas.ai/funds/dhvc) — Series A
- Sumitomo Corporation — Series A
- Asahi Kasei Corporate Venture Capital — Series A
- American Express Ventures (https://capitalatlas.ai/funds/american-express-ventures) — Series B
- SB Investment Advisers (https://capitalatlas.ai/funds/sb-investment-advisers) — Series B