# Firenze Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/firenze-group

- Industry: Financial Services
- Headquarters: Manchester, UK
- Website: www.firenzegroup.co.uk
- Total disclosed funding: $11M
- Latest round: Seed (Apr 21, 2026)
- Investors on record: 4

## About

Based in Manchester, UK, and co-founded by David Newman and Anna Curtis in 2023, Firenze Group Ltd operates as a financial services company specializing in consumer loan services. In April 2026, Firenze Group Ltd raised GBP 6 million in seed funding led by AlbionVC, with participation from Outward VC and Form Ventures. The company facilitates wealth managers, advisers, and investment platforms by offering white-labeled investment-backed loans starting from £25k, eliminating the need to transfer custody. Firenze's solution enables clientele to benefit from flexible liquidity solutions integrated into investment platforms and wealth managers' offerings, preserving control under their brand. With rapid lending decisions within 24 hours and fund disbursement within 72 hours, Firenze ensures timely assistance without requiring asset custody transfer, thereby safeguarding revenue streams. Additionally, Firenze provides annual revolving facilities secured against investment portfolios with a maximum 50% loan-to-value ratio. The company plans to utilize the April 2026 funding to grow by improving its products, expanding into new markets, and increasing its team.

## Funding rounds

- Seed, Apr 21, 2026, $8.1M — Albion Capital, Outward VC, Form Ventures, Portfolio Ventures
- Seed, Feb 27, 2025, $3.2M — Outward VC, Form Ventures, Portfolio Ventures

## Investors

- Outward VC (https://capitalatlas.ai/funds/outward-vc) — Seed
- Form Ventures (https://capitalatlas.ai/funds/form-ventures) — Seed
- Portfolio Ventures (https://capitalatlas.ai/funds/portfolio-ventures) — Seed
- Albion Capital — Seed