# Firefly Systems

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/firefly-systems

- Industry: Marketing/Advertising
- Headquarters: San Jose, US
- Website: www.fireflyon.com
- Total disclosed funding: $42M
- Latest round: Series A (Apr 25, 2019)
- Investors on record: 4

## About

Firefly Systems Inc. delivers innovative digital out-of-home advertising solutions, utilizing advanced technology to enhance brand visibility through targeted mobile advertising, including dynamic digital tops and LED trucks.Founded in 2017 in San Jose, US, Firefly Systems Inc. specializes in digital advertising solutions. The company has completed 4 deals, with the latest funding round being a Series A raised on May 23, 2022, amounting to USD 22.590 mn led by GV. Founders include Catherine Turner, Danielle Bardellini, and Kaan Gunay, among others. The company currently boasts a valuation of USD 130.807 mn.Firefly specializes in dynamic digital out-of-home advertising solutions, primarily through its innovative product offerings such as digital tops, car wraps, Taxi TV, and LED trucks. Their core products utilize advanced technology to engage urban audiences during their daily commutes, facilitating targeted advertising through GPS-enabled digital displays and high-quality car wraps. The company’s digital tops, which feature full-motion screens, allow brands to showcase advertisements in major North American cities, including New York, Los Angeles, and Chicago. In addition to these, Firefly also provides static taxi tops that ensure complete share of voice in strategic locations, enhancing brand visibility. Their clientele includes a diverse range of businesses seeking to enhance customer engagement through mobility advertising, with solutions tailored for industries like retail, entertainment, and services, among others.Firefly's revenue model centers on business-to-business transactions, where brands partner with the company to utilize its advertising platforms. Clients typically engage in contracts for specific advertising campaigns, often structured around time-based rental agreements or partnerships that allow for ongoing advertising placements. The company's flagship offerings include digital tops and taxi wraps, which are priced based on factors such as campaign duration, geographic scope, and the specific advertising solutions utilized. Firefly's pricing strategy reflects its commitment to delivering measurable advertising impact, with campaigns designed to leverage real-time data to optimize advertising effectiveness. This model supports transactions that lead to significant brand interactions, ultimately driving revenue through enhanced visibility and consumer engagement across key urban markets.In May 2022, Firefly Systems Inc. raised venture debt funding from new investor Multiplier Capital. The company aims to launch new products designed to enhance its digital advertising platform, with plans to expand into additional markets across North America and internationally by 2023. Recent funding will be allocated to support these product launches and market expansion strategies.

## Funding rounds

- Series A, Apr 25, 2019, $23M — GV, NFX
- Seed, Dec 6, 2018, $19M — Pelion Venture Partners, Decent Capital, NFX

## Investors

- Pelion Venture Partners (https://capitalatlas.ai/funds/pelion-venture-partners) — Seed
- Decent Capital — Seed
- NFX (https://capitalatlas.ai/funds/nfx) — Seed, Series A
- GV (https://capitalatlas.ai/funds/gv) — Series A