# Finxera

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/finxera

- Industry: Software
- Headquarters: San Mateo, US
- Website: www.finxera.com
- Total disclosed funding: $11M
- Latest round: Series B (Jul 16, 2009)
- Investors on record: 5

## About

Finxera is a financial technology company that specializes in payment solutions, enabling businesses to efficiently manage financial transactions across various sectors such as e-commerce and retail.Founded in 2008 in San Mateo, US, Finxera operates as a payment solutions provider, supporting companies in managing their financial transactions. The company was acquired by Priority Technology Holdings, Inc. in a Trade Sale valued at USD 425.000 mn, completed in September 2021. The current CEO and founder is Sanj Goyle, who has a history of entrepreneurship in the financial services sector.Finxera, now part of Priority Technology Holdings, offers a robust suite of payment solutions designed to facilitate the collection, storage, and transfer of funds at scale. The company's core offerings revolve around a comprehensive native platform that enables businesses to manage financial transactions seamlessly. This platform is utilized by various sectors including e-commerce, retail, and financial services, catering to a diverse client base that ranges from small businesses to large enterprises. Finxera's technology provides innovative solutions for payment processing, enabling clients to enhance their operational efficiency and improve customer experience by reducing transaction times and costs. The geographical markets served by Finxera include North America and select regions in Europe, ensuring broad accessibility to its advanced payment solutions.Finxera generates revenue primarily through its transaction-based model, where clients are charged fees for services rendered via its payment processing platform. This structure typically involves a combination of per-transaction fees and subscription rates for ongoing access to the platform's features and capabilities. The company serves both B2B and D2C segments, providing payment solutions that cater to retailers and online merchants. Transactions facilitated by Finxera may include electronic funds transfers and billing services, allowing businesses to manage cash flow effectively. Specific pricing plans are tailored to meet the needs of different client segments, with flagship services designed to optimize transaction processing and enhance user experience.Following the recent acquisition in March 2021, Finxera plans to enhance its product offerings and expand its market presence. The company aims to introduce new products that leverage the capabilities of Priority Technology Holdings, although specific release dates are not yet disclosed. Additionally, Finxera is targeting expansion into European markets, with plans to penetrate these regions by 2023. The funding from the Trade Sale will be utilized to support these initiatives, facilitating improvements in technology and market reach.

## Funding rounds

- Series B, Jul 16, 2009, $6M — Foundation Capital, Stone Point Capital, Floodgate, Baseline Ventures, Founder Collective
- Series A, Sep 13, 2007, $4.9M — Foundation Capital

## Investors

- Foundation Capital (https://capitalatlas.ai/funds/foundation-capital) — Series A, Series B
- Stone Point Capital (https://capitalatlas.ai/funds/stone-point-capital) — Series B
- Floodgate (https://capitalatlas.ai/funds/floodgate) — Series B
- Baseline Ventures (https://capitalatlas.ai/funds/baseline-ventures) — Series B
- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Series B