# FinMkt

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/finmkt

- Industry: Financial Services
- Headquarters: New York, US
- Website: www.finmkt.io
- Total disclosed funding: $10M
- Latest round: Series B (Jul 19, 2019)
- Investors on record: 6

## About

FinMkt, Inc. develops integrated lending and payment solutions aimed at enhancing financing experiences for consumers and businesses through innovative technology and seamless integration.FinMkt, Inc. is a financial technology firm founded in 2011 and headquartered in New York, US. The company specializes in embedded lending solutions. Luan Cox, one of the co-founders, serves as CEO. FinMkt raised USD 5.00 mn in Series B funding on July 19, 2019, led by FINTOP Capital, with participation from ManchesterStory Group and West Loop Ventures. It has completed a total of 2 deals since inception.FinMkt, Inc. offers advanced embedded lending and payments technology, including Captive Lending, Multi-Lender Waterfall, Personal Loan Marketplace, and Point of Sale (POS) Financing. These services are designed to streamline financing processes for consumers and merchants, catering to a diverse client base across North America and Europe.FinMkt generates revenue through transaction-based fees from its embedded lending and payment solutions. The company processes over USD 1 bn in annual funding, charging merchants fees for platform utilization and offering potential subscription options for premium services.With the recent Series B funding of USD 5.00 mn, FinMkt plans to enhance its technology offerings and expand its market reach. The company aims to introduce new products designed to further simplify the financing process. Additionally, it seeks to enter new geographic markets in North America and Europe, leveraging recent investments to support these initiatives.

## Funding rounds

- Series B, Jul 19, 2019, $5M — West Loop Ventures, ManchesterStory, FINTOP Capital
- Series A, Nov 6, 2017, $5.4M — Sun Hung Kai Properties, Seraph Group, Vectr Ventures, ManchesterStory

## Investors

- Sun Hung Kai Properties — Series A
- Seraph Group (https://capitalatlas.ai/funds/seraph-group) — Series A
- Vectr Ventures (https://capitalatlas.ai/funds/vectr-ventures) — Series A
- ManchesterStory (https://capitalatlas.ai/funds/manchesterstory) — Series A, Series B
- West Loop Ventures (https://capitalatlas.ai/funds/west-loop-ventures) — Series B
- FINTOP Capital (https://capitalatlas.ai/funds/fintop-capital) — Series B