# Finmark Financial

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/finmark-financial

- Industry: Software
- Headquarters: Raleigh, US
- Website: www.finmark.com
- Total disclosed funding: $12M
- Latest round: Seed (Jan 27, 2022)
- Investors on record: 11

## About

Finmark Financial, Inc. is a US-based company specializing in cloud-based financial modeling solutions. It focuses on empowering startups and mid-sized businesses to enhance their financial planning and forecasting capabilities.Finmark Financial, Inc. was founded in 2019 in Raleigh, US, providing a platform that aids businesses in automating their financial processes. The founder team includes Greg Lissy and Jeremy Neuberger, with Rami Essaid as the CEO. The company has participated in 3 deals, with the latest funding round being a Seed round in which it raised USD 6.5 mn led by American Express Ventures and included investors like Bessemer Venture Partners and Draper Associates. The total amount raised by Finmark stands at USD 6.5 mn, completed as of November 3, 2022.Finmark offers a cloud-based financial modeling platform that streamlines financial planning, budgeting, and forecasting for startups and small to mid-sized businesses. Their core product automates data entry, analyzes financial metrics, and generates customizable reports and dashboards. It integrates with accounting software like QuickBooks and Xero, as well as payment processors such as Stripe, enhancing financial automation and allowing users to concentrate on strategic decision-making.Finmark generates revenue through a subscription-based model, enabling customers to access financial planning tools on a recurring basis. Clients subscribe to various plans that provide features like real-time data analysis and automated hiring forecasts. The pricing is tiered to meet the needs of small startups and larger mid-sized firms, facilitating B2B transactions that optimize financial processes and decision-making.The acquisition of Finmark Financial, Inc. by Bill.com in November 2022 aims to enhance its offerings with planning and cash flow analysis tools for SMBs. As part of its growth strategy, Finmark may be looking to develop new products that align with this acquisition, targeting the integration of even more comprehensive financial tools. The recent funding will likely be utilized to support the expansion of its platform and to explore new markets, particularly focusing on North America and Europe, with an emphasis on establishing a stronger presence in these regions.

## Funding rounds

- Seed, Jan 27, 2022, $6.5M — Bessemer Venture Partners, IDEA Fund Partners, American Express Ventures, Draper
- Seed, Sep 14, 2020, $5.2M — Bessemer Venture Partners, IDEA Fund Partners, Promus Ventures, Draper, Altair Capital, Green Visor Capital, AAF Management, Bossa Nova Investimentos, York IE, jtangoVC

## Investors

- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Seed
- IDEA Fund Partners (https://capitalatlas.ai/funds/idea-fund-partners) — Seed
- Promus Ventures (https://capitalatlas.ai/funds/promus-ventures) — Seed
- Draper (https://capitalatlas.ai/funds/draper) — Seed
- Altair Capital — Seed
- Green Visor Capital (https://capitalatlas.ai/funds/green-visor-capital) — Seed
- AAF Management (https://capitalatlas.ai/funds/aaf-management) — Seed
- Bossa Nova Investimentos (https://capitalatlas.ai/funds/bossa-nova-investimentos) — Seed
- York IE (https://capitalatlas.ai/funds/york-ie) — Seed
- jtangoVC — Seed
- American Express Ventures (https://capitalatlas.ai/funds/american-express-ventures) — Seed