# FinLocker

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/finlocker

- Industry: Financial Services
- Headquarters: St. Louis, US
- Website: www.finlocker.com
- Total disclosed funding: $22M
- Latest round: Series A (Oct 19, 2020)
- Investors on record: 6

## About

Based in the US, FinLocker, LLC delivers innovative financial solutions focused on mortgage readiness and homeownership, empowering users to improve their financial health through personalized tools and resources.FinLocker, LLC, founded in 2014 in St. Louis, US, operates a financial fitness platform that assists users in achieving mortgage readiness. The company was co-founded by Barry Sandweiss, Peter Esparrago, and Timothy Stern, and is currently led by CEO Henry Cason. In its recent financing round, FinLocker raised USD 15.66 mn in Series B funding, led by Radian, with a total of USD 15.66 mn raised to date across 9 deals. The latest deal took place on April 30, 2024.FinLocker provides a financial fitness platform focused on mortgage readiness and homeownership. Its core offerings include personalized financial solutions that enable mortgage lenders, originators, servicers, credit unions, banks, credit, and housing counselors to effectively engage customers. The platform offers tools for credit monitoring, spending analysis, budgeting, and savings goal tracking, and is designed for various stakeholders including homebuyers, homeowners, and financially challenged individuals, thereby empowering them to make informed decisions throughout their homeownership journey.FinLocker generates revenue through B2B partnerships and subscription models, focusing on delivering value to mortgage lenders and financial institutions. The company engages in structured transactions where lenders subscribe to its platform to enhance customer engagement and retention efforts. Revenue is derived from fees associated with these subscription services, which are based on the scale of engagement and specific features utilized. FinLocker’s offerings, including its trademarked products like KeySteps and PathHome, are integral to its revenue model, providing essential financial analytics and personalized action plans tailored to consumer needs.In April 2024, FinLocker raised USD 15.65 mn in Series B funding, which will be utilized to enhance business development initiatives, strengthen partnerships, and accelerate product development. The company aims to launch new products designed to further assist users in achieving financial fitness. Additionally, FinLocker is strategically targeting expansion into new geographic markets to broaden its reach and diversify its client base.

## Funding rounds

- Series A, Oct 19, 2020, $20M — TransUnion LLC, Cultivation Capital, C9 Capital
- Seed, Feb 24, 2016, $2.3M — Cultivation Capital, Holton Capital Group, SixThirty, Holekamp Ventures

## Investors

- Cultivation Capital (https://capitalatlas.ai/funds/cultivation-capital) — Seed, Series A
- Holton Capital Group — Seed
- SixThirty (https://capitalatlas.ai/funds/sixthirty) — Seed
- Holekamp Ventures — Seed
- TransUnion LLC — Series A
- C9 Capital — Series A