# Finitive

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/finitive

- Industry: Financial Services
- Headquarters: New York, US
- Website: www.finitive.com
- Total disclosed funding: $6M
- Latest round: Seed (Apr 29, 2019)
- Investors on record: 2

## About

Finitive LLC is a technology-oriented private credit marketplace that connects institutional investors with borrowers seeking private credit transactions, streamlining the lending process through advanced algorithms and data integration.Finitive LLC, founded in 2017, operates a private credit marketplace facilitating direct connections between institutional investors and borrowers. With headquarters in New York, US, the company has completed three deals, the most recent being on May 19, 2021. The CEO, Jon Barlow, has a background in financial services, contributing to the company's strategic direction. The company raised USD 2.00 mn in VENTURE DEBT led by Silicon Valley Bank, bringing the total amount raised to USD 6.00 mn.Finitive operates as a technology-driven private credit marketplace, offering a robust platform that connects institutional investors with borrowers seeking private credit transactions. The company aggregates opportunities across various asset classes, including specialty finance and marketplace lending, enabling efficient access to a multi-trillion-dollar market. By utilizing proprietary algorithms, Finitive matches borrowers with investors based on comprehensive data, streamlining the transaction process from sourcing to closing, and enabling rapid access to capital across North America, Europe, and select regions in Asia.Finitive generates revenue through transaction facilitation within its private credit marketplace, allowing investors access to diverse investment opportunities without incurring fees. The company's structure promotes direct transactions between borrowers and investors, reducing costs and delays. An example includes facilitating an USD 80 mn senior debt facility for a Canada-based lender. This model enhances the efficiency of the investor-borrower relationship in the private credit sector.Following a funding round in May 2021, Finitive LLC plans to use the capital raised to further develop its service offerings and expand its business operations. The company aims to enter new geographic markets, although specific regions have not been disclosed. Future initiatives include designing and launching new products, enhancing its technological capabilities, and broadening its client base.

## Funding rounds

- Seed, Apr 29, 2019, $6M — Atomic Management, Ninepoint Partners

## Investors

- Atomic Management (https://capitalatlas.ai/funds/atomic-management) — Seed
- Ninepoint Partners (https://capitalatlas.ai/funds/ninepoint-partners) — Seed