# Finimize

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/finimize

- Industry: Media
- Headquarters: London, UK
- Website: www.finimize.com
- Total disclosed funding: $4M
- Latest round: Seed (Jun 30, 2020)
- Investors on record: 5

## About

Based in the UK, Finimize Limited provides essential financial education tools to empower individual investors with market insights and tailored investment strategies via a subscription-based app.Finimize Limited is a financial education company that publishes insights designed to enhance individual investors' decision-making. Founded in London, UK in 2016 by Maximilian Rofagha, it has successfully completed 4 deals, with the most recent funding round being a SEED round in October 2021 where they raised GBP 1.160 mn from investors including Cherry Ventures, HW Capital, and others. The total amount raised to date is GBP 1.160 mn, with a current company valuation of GBP 21.516 mn.Finimize offers a range of financial education products and services designed to enhance investment decision-making for individual investors. Their core offering is a subscription-based app that provides users with daily financial insights, market analysis, and investment recommendations tailored to various risk profiles. This platform caters primarily to retail investors and financially literate individuals looking to deepen their understanding of market trends and investment strategies. Users can access bite-sized content, including articles and interactive tools that simplify complex financial concepts. Finimize serves a global customer base, with a notable presence in regions such as North America, Europe, and parts of Asia, aiming to empower individuals to take control of their financial futures through informed investment choices.Finimize generates revenue primarily through a subscription model, with users paying a recurring fee to access premium financial content and personalized investment insights. In 2023, the company reported a revenue of GBP 4,471,123.30 and an EBITDA of GBP -7,309,427.50. Their typical transaction structure involves users subscribing directly to the service via the app, which may offer tiered pricing plans based on the level of access and additional features such as personalized advice or advanced analytics.In October 2021, Abrdn Plc acquired Finimize Ltd. from a group of investors, including Passion Capital and Cherry Ventures. This acquisition aims to enhance Abrdn's capabilities in supporting clients to become better investors. Finimize plans to leverage the recent funding to develop new products and expand its offerings, although specific products and timelines for market expansion have not been disclosed.

## Funding rounds

- Seed, Jun 30, 2020, $1.4M — TA Ventures, Passion Capital, HW Capital, Cherry Ventures, WCC Partners
- Seed, Jul 19, 2017, $1.9M — Passion Capital, HW Capital, Cherry Ventures
- Seed, Sep 27, 2016, $0.6M — Passion Capital

## Investors

- Passion Capital — Seed
- HW Capital — Seed
- Cherry Ventures (https://capitalatlas.ai/funds/cherry-ventures) — Seed
- TA Ventures (https://capitalatlas.ai/funds/ta-ventures) — Seed
- WCC Partners — Seed