# Fingerprint for Success

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fingerprint-for-success

- Industry: Software
- Headquarters: Darlinghurst, Australia
- Website: www.fingerprintforsuccess.com
- Total disclosed funding: $4.4M
- Latest round: Seed (Jul 18, 2022)
- Investors on record: 9

## About

Based in New South Wales, Australia, and founded in 2015, F4S Australia Pty Ltd, doing business as Fingerprint for Success, also known as F4S, operates as a software company. The company was founded by its CEO, Michelle Duval. In January 2023, Fingerprint for Success raised AUD 5 million in seed funding, led by Investible, Salesforce Ventures, and Five V Capital.

Fingerprint for Success provides Marlee, a workplace coaching platform for professional and personal growth, and individualized AI and human coaching solutions. The platform offers multiple features and SaaS solutions, such as personalized coaching recommendations, chatbot assistance, predictive human analytics, online coaching solutions, and many more.

The company generates revenue by offering its services on a subscription-based pricing plan. The plans include free, pro (USD 9.60/month), and organization (USD 9.60/month/user).

The company plans to use the funds raised in January 2023 to accelerate product development for generative AI coach Marlee.

## Funding rounds

- Seed, Jul 18, 2022, $4.4M — Patagorang, Salesforce Ventures, Investible, Five V Capital, Clyde Bank Holdings (Aust) Pty Ltd, ROCeteer, Dreamers Holdings Pty Limited, Orthogonal Pty Ltd, Selora Pty Ltd
- Seed, Jun 1, 2019 — Investible

## Investors

- Investible (https://capitalatlas.ai/funds/investible) — Seed
- Patagorang — Seed
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Seed
- Five V Capital (https://capitalatlas.ai/funds/five-v-capital) — Seed
- Clyde Bank Holdings (Aust) Pty Ltd — Seed
- ROCeteer — Seed
- Dreamers Holdings Pty Limited — Seed
- Orthogonal Pty Ltd — Seed
- Selora Pty Ltd — Seed