# Finally

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/finally

- Industry: Software
- Headquarters: Miami, US
- Website: www.finally.com
- Total disclosed funding: $64M
- Latest round: Series B (Sep 9, 2024)
- Investors on record: 6

## About

Founded in 2019 and based in Florida, US, Backoffice.co, Inc., doing business as Finally, operates as a financial technology company. The company was founded by its CEO, Felix Rodriguez, COO, Glennys Rodriguez, and Edwin Mejia. In September 2024, Finally raised USD 50 million in series B funding from returning investor PeakSpan Capital; and a USD 150 million venture debt funding from new investor Encina Lender Finance. The round was part of a USD 200 million series B and debt funding.

Finally offers a cloud-based accounting and finance platform for small and medium-sized businesses (SMBs). The platform uses artificial intelligence (AI) to automate tasks like bookkeeping, expense management, bill payment, and invoicing.

The company generates revenue by offering its services on a subscription-based pricing plan. The plans include starter, pro, and premium.

The company plans to use the September 2024 funding to expand its sales and marketing efforts, develop new features such as a global hiring module, and support additional hiring to accommodate growth.

## Funding rounds

- Series B, Sep 9, 2024, $50M — PeakSpan Capital
- Series A, Jan 27, 2022, $12M — 500 Global, PeakSpan Capital, Active Capital, GTMfund
- Seed, Mar 15, 2021, $0.5M — 500 Global, Active Capital, 500 Fintech LP
- Seed, Apr 29, 2020, $0.5M — 500 Global, Active Capital
- Seed, Apr 11, 2019, $1.6M — 500 Global, Plug and Play, Active Capital

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed, Series A
- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Seed
- Active Capital (https://capitalatlas.ai/funds/active-capital) — Seed, Series A
- 500 Fintech LP — Seed
- PeakSpan Capital (https://capitalatlas.ai/funds/peakspan-capital) — Series A, Series B
- GTMfund (https://capitalatlas.ai/funds/gtmfund) — Series A