# Final Blueprint

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/final-blueprint

- Industry: Internet
- Headquarters: Toronto, Canada
- Website: www.willful.co
- Total disclosed funding: $0.8M
- Latest round: Seed (Jul 15, 2020)
- Investors on record: 4

## About

Final Blueprint Inc. operates Willful, an innovative online platform that enables Canadians to easily create legally valid wills and powers of attorney, streamlining the estate planning process for individuals.Founded in 2017 and headquartered in Toronto, Canada, Final Blueprint Inc. provides essential online estate planning services. The company has raised a total of USD 0.75 mn through 3 funding deals, with the most recent funding round occurring on April 8, 2021. This round was led by the Canadian Technology Accelerator, with participation from Conconi Growth Partners and other investors. The firm was co-founded by Erin Bury and Kevin Oulds, who both serve as CEOs, bringing their expertise to the startup.Willful offers an innovative online platform that enables Canadians to create legally valid wills and powers of attorney with ease. The core product is a customizable legal will, which users can complete in approximately 20 minutes through a guided questionnaire. This service is designed for individuals with straightforward estate planning needs, eliminating the complexities associated with trusts or business succession planning. Willful serves a diverse client base across all Canadian provinces, including Ontario, Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland, Prince Edward Island, Nova Scotia, Saskatchewan, and Quebec. By collaborating with experienced estate lawyers, Willful provides a comprehensive estate planning solution that not only addresses the immediate needs of its users but also offers free unlimited updates for life, ensuring that clients can adapt their wills as circumstances change.Willful's revenue model is primarily based on direct-to-consumer transactions whereby clients pay a one-time fee to access the online will creation service, starting at USD 99. This fee covers the cost of generating a personalized legal will along with accompanying powers of attorney, which are critical documents governing personal, medical, legal, and financial decisions before death. The pricing structure is straightforward, allowing users to review and modify their documents before finalizing payment. By focusing on user-friendly solutions, Willful has established a sustainable revenue stream through individual sales rather than subscription-based services.In April 2021, Final Blueprint Inc. raised USD 750,000 in venture funding led by Canadian Technology Accelerator, with participation from Conconi Growth Partners and other investors. The company will utilize this funding to expand its 15-person team, invest in product expansion, and enhance the accessibility of digital estate planning services to more Canadians. Although specific new products have not been detailed, the funding will support initiatives aimed at broadening their service offerings and potentially expanding their reach into additional Canadian markets.

## Funding rounds

- Seed, Jul 15, 2020, $0.8M — Real Ventures, FounderFuel, Tactico, The York Angel Investors

## Investors

- Real Ventures — Seed
- FounderFuel — Seed
- Tactico (https://capitalatlas.ai/funds/tactico) — Seed
- The York Angel Investors — Seed