# Filter Squad

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/filter-squad

- Industry: Software
- Headquarters: Fremantle, Australia
- Website: www.filtersquad.com
- Total disclosed funding: $1.3M
- Latest round: Seed (Oct 26, 2011)
- Investors on record: 1

## About

Filter Squad is a filtration solutions company focusing on advanced technology to enhance air and water quality for various consumers and industries. They specialize in high-efficiency filters that address environmental concerns.Founded in 2010 in Fremantle, Australia, Filter Squad provides innovative filtration solutions. The company has raised USD 1.1 mn through 3 deals, with the latest funding round being a Seed round led by Yuuwa Capital. The co-founder David McKinney currently owns the business after Yuuwa exited its equity stake.Filter Squad specializes in providing advanced filtration solutions designed to meet a variety of consumer and industrial needs. Their core offerings include high-efficiency filters that improve air and water quality, catering to residential, commercial, and industrial clients. The filters are engineered to capture a broad range of pollutants, allergens, and contaminants, thus enhancing the health and safety of end users. Filter Squad targets specific markets in North America and Europe, focusing on urban centers where air and water quality issues are prevalent. The company continually innovates to address emerging environmental challenges, ensuring their products remain effective and relevant in addressing customer needs.Revenue for Filter Squad is generated primarily through direct sales of its filtration products and services. The company operates on a B2B model, partnering with wholesalers and retailers to distribute its flagship filtration systems and components. Transaction structures involve bulk purchases, where clients such as businesses and institutions procure large quantities of products to meet their operational needs. Pricing plans are structured to accommodate both one-time purchases and potential subscription services for maintenance and replacement filters. This strategy facilitates ongoing customer engagement and allows for predictable revenue streams as clients replenish their filtration systems regularly.Filter Squad is focusing on designing new filtration products aimed at enhancing performance and efficiency, with several launches planned for the upcoming year. The company aims to expand into additional markets in Asia by 2025, leveraging recent funding to support this initiative. This funding from the Seed round will enhance product development and market entry strategies.

## Funding rounds

- Seed, Oct 26, 2011, $1.1M — Yuuwa Capital
- Seed, Jan 16, 2011, $0.2M — Yuuwa Capital

## Investors

- Yuuwa Capital (https://capitalatlas.ai/funds/yuuwa-capital) — Seed