# Fiit.tv

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fiit-tv

- Industry: Internet
- Headquarters: London, UK
- Website: www.fiit.tv
- Total disclosed funding: $13M
- Latest round: Series A (Mar 15, 2019)
- Investors on record: 6

## About

Fiit.tv is a digital fitness platform that provides comprehensive workout solutions through its FIIT app, catering to individuals and businesses with a variety of fitness programs.Founded in 2017, Fiit.tv operates from London, UK. The company offers digital fitness services and has adapted its business model to include corporate wellness solutions. The founders include Eduardo Seijo-Solis, Ian Mccaig, and Sammi Adhami. The latest funding round was a Series A in March 2019, raising GBP 7.20 mn from investors including Breega, Connect Ventures, and Exor Seeds, bringing the total amount raised to GBP 7.20 mn with a current company valuation of GBP 21.254 mn.Fiit.tv’s core offering, the FIIT app, delivers unlimited access to diverse workouts including strength training, cardio, and yoga. The platform serves both individuals and businesses, providing tailored wellness solutions and engaging fitness programs to enhance workplace health. With a presence in over 175 markets globally, it meets the needs of various fitness enthusiasts and corporate clients.Fiit.tv generates revenue through subscriptions from individual users and businesses. Users can choose flexible pricing plans for access to the FIIT app, while businesses integrate its services into their corporate wellness programs. The revenue model focuses on direct-to-consumer subscriptions and B2B partnerships, ensuring a steady income stream through diverse service offerings.Fiit.tv plans to continue expanding its digital fitness offerings with upcoming features in its FIIT app. The company aims to enter new markets, exploring opportunities in Europe and North America by 2024. The recent Series A funding round from March 2019, amounting to GBP 7.20 mn, will be strategically utilized to support this expansion and product development.

## Funding rounds

- Series A, Mar 15, 2019, $9.6M — Connect Ventures, Breega, Exor Seeds
- Seed, Nov 9, 2017, $3.2M — Connect Ventures, JamJar Investments, Rooks Nest Ventures, Westminster Group

## Investors

- Connect Ventures — Seed, Series A
- JamJar Investments (https://capitalatlas.ai/funds/jamjar-investments) — Seed
- Rooks Nest Ventures (https://capitalatlas.ai/funds/rooks-nest-ventures) — Seed
- Westminster Group (https://capitalatlas.ai/funds/westminster-group) — Seed
- Breega (https://capitalatlas.ai/funds/breega) — Series A
- Exor Seeds — Series A