# Field Agent

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/field-agent

- Industry: Internet
- Headquarters: US
- Website: www.fieldagent.co.uk
- Total disclosed funding: $13M
- Latest round: Series A (Oct 20, 2022)
- Investors on record: 1

## About

Field Agent is a technology-driven company that specializes in retail insights and audits, utilizing a crowdsourcing platform to gather real-time data from shoppers.Field Agent was founded in 2010 in the United States. The company operates a platform where more than 200,000 shoppers, known as Agents, provide insights through a mobile application. The current CEO is Rick West, who has a history in retail analytics. The company has raised a total of USD 8.722 mn, with its latest funding round being a Series A on September 23, 2024, from Five Elms Capital, marking its fourth deal to date. The latest funding round brings the current company valuation to USD 40.118 mn.Field Agent UK specializes in providing retail insights and audits through its innovative mobile application and crowdsourcing platform. The company's core offerings enable brands and retailers to gather real-time data, photos, and videos from a network of over 200,000 shoppers, referred to as Agents, who utilize the app to report on their in-store and online experiences. The primary use cases for Field Agent include capturing shopper behavior, assessing promotional effectiveness, and identifying growth opportunities within retail environments. These services are vital for helping brands and retailers understand the factors that influence purchasing decisions. The company's solutions are operational across various geographical markets, including the United Kingdom, where it connects brands and retailers with consumers in both physical stores and online platforms.Field Agent's revenue model is structured around partnerships and direct engagement with brands and retailers seeking actionable insights into shopper behavior. The company provides services through subscription-based agreements, allowing clients to access detailed reports and analytics derived from the crowdsourced data collected by its Agents. Each partnership typically involves a fee structure that varies based on the scope and frequency of the audits conducted. This transaction model ensures that brands receive tailored feedback on their products and promotions, enhancing their marketing strategies and retail execution. Field Agent's flagship services focus on delivering retail audits and shopper insights, which play a pivotal role in driving sales and improving customer engagement for its clients.In September 2024, Field Agent raised USD 8.722 mn in a Series A funding round from Five Elms Capital. The company will utilize this funding to accelerate its innovation roadmap and go-to-market capabilities. Field Agent has plans for launching new products focused on enhancing its retail insights capabilities and expanding into new geographic markets to improve service delivery and client engagement.

## Funding rounds

- Series A, Oct 20, 2022, $8.7M — Five Elms Capital
- Series A, Feb 25, 2015, $2M — Five Elms Capital
- Series A, Dec 3, 2013, $2.5M — Five Elms Capital

## Investors

- Five Elms Capital (https://capitalatlas.ai/funds/five-elms-capital) — Series A