# FFWD

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ffwd

- Industry: Media
- Headquarters: San Francisco, US
- Website: www.ffwd.com
- Total disclosed funding: $1.7M
- Latest round: Series A (Aug 28, 2007)
- Investors on record: 1

## About

FFWD is a specialized manufacturer of high-performance cycling wheels that enhance speed and efficiency for competitive cyclists across various disciplines. The company is committed to delivering premium products tailored for both enthusiasts and professionals.FFWD was founded in 2007 and is headquartered in San Francisco, US. The company specializes in high-performance cycling wheels engineered for diverse cycling disciplines. The founder, Gusztav Hoffer, has experience in the cycling industry, contributing to the company's focus on advanced materials and design. In August 2007, FFWD raised USD 1.7 mn in Series A financing from Draper Fisher Jurvetson, marking its first and only deal to date.FFWD Wheels specializes in high-performance cycling wheels designed for a variety of cycling disciplines, including road, track, gravel, triathlon, and mountain biking. Their flagship offerings, such as the RYOT55 and RAW55, are engineered to enhance speed, stiffness, and overall bike performance, utilizing advanced materials like carbon fiber, CeramicSpeed bearings, and tubeless-ready hookless rims. These products cater specifically to competitive cyclists and enthusiasts who seek to improve their riding experience by maximizing energy transfer and minimizing weight. FFWD Wheels’ products are available globally, with a customer base that spans both amateur and professional riders across Europe, North America, and Asia. The company emphasizes customization options, allowing customers to personalize their wheelsets with unique colored decals, further enhancing their appeal.FFWD Wheels generates revenue through direct-to-consumer sales facilitated by their online platform, where customers can purchase wheelsets and cycling accessories. Each transaction typically involves a one-time purchase of specific wheel models, such as the RYOT55 or RAW55, which are positioned as premium products within the cycling market. The company offers a three-year warranty on their products, which not only adds value for consumers but also serves as an incentive for purchases. Additionally, FFWD Wheels provides a 100-day free trial for new wheelsets, ensuring customer satisfaction and encouraging trial among potential buyers. This combination of high-quality offerings and consumer-friendly policies establishes a robust transaction structure aimed at enhancing customer loyalty and repeat business.FFWD plans to utilize the USD 1.7 mn raised in Series A financing in August 2007 to support the development of new wheel models and improvements to existing products. The company is also exploring opportunities to expand into new markets, specifically targeting regions in Europe and Asia by 2025. This strategic focus on product innovation and geographic growth aims to enhance market presence and meet the evolving needs of competitive cyclists.

## Funding rounds

- Series A, Aug 28, 2007, $1.7M — Draper Fisher Jurvetson

## Investors

- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Series A