# Fez

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/fez

- Industry: Software
- Headquarters: Tokyo, Japan
- Website: www.fez-inc.jp
- Total disclosed funding: $15M
- Latest round: Series D (Oct 25, 2023)
- Investors on record: 6

## About

Based in Japan, Fez, Inc. specializes in retail data solutions, leveraging advanced analytics to improve sales performance for retailers and manufacturers. Their platform integrates data-driven insights to enhance decision-making in the retail sector.Founded in 2015 in Tokyo, Japan, Fez, Inc. operates a retail data platform. The firm has completed 6 deals, with its most recent funding round being a Series D in October 2023, where it raised JPY 300 million from NTT DOCOMO Ventures, bringing the total amount raised to JPY 300 million and a current valuation of JPY 15,047.467 million. The founder, Tomonori Maeda, has a history in business development and has previously engaged in notable ventures.Fez, Inc. operates a leading retail data platform in Japan, known as "Urumo," which boasts one of the largest volumes of retail data in the country. This platform offers advanced solutions for retailers and manufacturers to enhance their sales performance through data-driven decision-making. Key offerings include Urumo Ads, a retail media solution supporting purchase verification, and Urumo BI, which utilizes generative AI for comprehensive purchasing data analysis. These solutions aim to optimize advertising effectiveness and improve in-store conditions through cost-sharing models, primarily benefiting retailers and manufacturers across various sectors.In the most recent fiscal year, Fez, Inc. reported revenue of JPY 1,368,877.4 and an EBITDA of JPY -1,923,236.5. The company generates revenue via subscription-based services and partnerships, leveraging its products like Urumo Ads and Urumo BI to offer tailored data analytics aimed at improving sales outcomes.In October 2023, Fez, Inc. successfully raised JPY 300 million in Series D funding, which will be utilized to expand its workforce and enhance product development initiatives. The company aims to introduce new products that will further its capabilities in retail data solutions. Fez, Inc. is exploring opportunities to enter new markets outside of Japan, targeting regions where demand for advanced retail data solutions is rising, although specific geographical details and timelines are yet to be disclosed.

## Funding rounds

- Series D, Oct 25, 2023, $2M — NTT DOCOMO Ventures
- Series C, Oct 13, 2021, $9.3M — Incubate Fund, Nissay Capital, MTG Ventures, SHIFT, for Startups Capital
- Series B, Aug 25, 2020, $3.8M — Incubate Fund, Nissay Capital

## Investors

- Incubate Fund (https://capitalatlas.ai/funds/incubate-fund) — Series B, Series C
- Nissay Capital (https://capitalatlas.ai/funds/nissay-capital) — Series B, Series C
- MTG Ventures (https://capitalatlas.ai/funds/mtg-ventures) — Series C
- SHIFT — Series C
- for Startups Capital (https://capitalatlas.ai/funds/for-startups-capital) — Series C
- NTT DOCOMO Ventures (https://capitalatlas.ai/funds/ntt-docomo-ventures) — Series D