# Feranova

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/feranova

- Industry: Renewable Energy
- Headquarters: Germany
- Website: www.feranova.com
- Total disclosed funding: $2M
- Latest round: Series A (Dec 16, 2010)
- Investors on record: 2

## About

Feranova is a Germany-based company that specializes in innovative personal care products designed to enhance beauty and wellness. Their offerings focus on providing effective solutions for consumer grooming and relaxation needs.Founded in 2005 in Germany, Feranova operates in the personal care industry, offering unique products tailored to consumer wellness. The company has not undergone significant pivots since inception. Feranova has received a total of EUR 1.5 million in funding through a SERIES A round led by Gruenderfonds Muensterland and eCAPITAL in December 2010, marking its most recent deal date. The current company valuation stands at EUR 4.364 mn.Feranova specializes in a range of personal care products designed to address various consumer needs, primarily focusing on beauty and wellness. Their core offerings include the Cordless Electric Waist Belt and the Soothing Hands and Feet Cream, among other items. These products aim to enhance personal grooming and provide relaxation benefits, with the waist belt targeting body shaping and toning, while the cream is formulated to soothe and moisturize the skin. The company serves a diverse client base across the Arab region, particularly in Saudi Arabia, catering to customers seeking quality personal care solutions. Feranova's distribution strategy ensures that its products are accessible to both individual consumers and potential retail partners throughout the Middle East.Feranova generates revenue through direct-to-consumer sales, primarily facilitated via their online platform. Customers can place orders for various products, often taking advantage of promotions such as free shipping for purchases over 400 EGP. The pricing structure includes individual items like the Cordless Electric Waist Belt priced at approximately 335 SAR and the Soothing Hands and Feet Cream at around 329 SAR, providing competitive options within the personal care market. The company also offers limited-time discounts, effectively driving sales and enhancing customer engagement. Payment methods include cash on delivery, which aligns with consumer preferences in the region, further simplifying the transaction process for clients.Feranova plans to develop new personal care products and expand its market reach into additional regions over the next few years. The funding received in December 2010 will support these initiatives by facilitating product development and market expansion efforts. Specific new offerings and their release dates have yet to be finalized. The company aims to penetrate markets beyond the Arab region, targeting broader areas in the Middle East to enhance its consumer base.

## Funding rounds

- Series A, Dec 16, 2010, $2M — eCAPITAL, Gruenderfonds Muensterland

## Investors

- eCAPITAL (https://capitalatlas.ai/funds/ecapital) — Series A
- Gruenderfonds Muensterland (https://capitalatlas.ai/funds/gruenderfonds-muensterland) — Series A