# Femeninas

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/femeninas

- Industry: Internet
- Headquarters: Mountain View, US
- Website: www.femeninas.com
- Total disclosed funding: $0M
- Latest round: Seed (Mar 1, 2013)
- Investors on record: 2

## About

Femeninas is an e-commerce platform specializing in a diverse range of women's fashion products, focusing on both style and practicality to cater to the needs of contemporary consumers.Femeninas operates as an e-commerce entity providing a variety of women’s fashion products. The company is headquartered in Mountain View, US. In March 2013, Femeninas raised USD 0.030 mn through a Seed round led by NXTP Ventures, marking its initial venture into securing funding. The founder’s background is not detailed, nor are there references to previous ventures.Femeninas.com is a digital platform that specializes in providing a diverse array of women's fashion products and services tailored to meet the needs of its clientele. The core product offerings include a range of apparel, accessories, and lifestyle items that cater specifically to contemporary women's fashion preferences. The platform not only focuses on aesthetic appeal but also emphasizes comfort and functionality, addressing the demands of modern-day lifestyles. The company's target customer base encompasses fashion-conscious women across various age groups who seek both style and practicality in their clothing choices. Femeninas.com serves international markets, with a notable presence in regions such as North America, Europe, and select parts of Asia, ensuring that their products are accessible to a wide array of consumers seeking to enhance their wardrobes with trendy and versatile pieces.The revenue model of Femeninas.com is primarily driven by direct-to-consumer sales through its e-commerce platform, which allows for seamless transactions between the company and its customers. Customers engage with the brand through various purchasing options, including one-time purchases and subscription services that may offer exclusive access to new collections or discounts on future orders. The company’s flagship products are strategically positioned to offer competitive pricing while maintaining high quality, appealing to discerning consumers who value both affordability and style. Additionally, Femeninas.com may implement promotional campaigns and partnerships that enhance customer engagement and drive sales, further contributing to the overall revenue generated from its diverse product offerings. The structured pricing plans are designed to cater to different market segments, thus facilitating a robust sales strategy that aligns with consumer demand.Femeninas plans to leverage its recent Seed funding of USD 0.030 mn raised in March 2013 to enhance product offerings and expand its market reach. Upcoming product launches are expected to focus on evolving fashion trends, aiming for a release later in 2023. The company is strategically targeting expansion into additional markets in Europe and Asia by 2024, aiming to increase its international footprint. This funding will support the development of new collections and the marketing necessary to penetrate these new regions.

## Funding rounds

- Seed, Mar 1, 2013, $0M — NXTP Ventures
- Seed, Oct 31, 2012 — 500 Global

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- NXTP Ventures (https://capitalatlas.ai/funds/nxtp-ventures) — Seed