# Felcana

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/felcana

- Industry: Software
- Headquarters: London, UK
- Website: www.felcana.com
- Total disclosed funding: $0.7M
- Latest round: Seed (Mar 29, 2018)
- Investors on record: 1

## About

Felcana is a digital pet care company that develops technology to improve pet health and well-being through innovative solutions, including health monitoring and diagnostic tools for pet owners and veterinary professionals.Founded in 2015 in London, UK, Felcana specializes in digital pet care solutions. The company was established by James Andrews, who has a background in entrepreneurship. Felcana raised GBP 500,000 in a funding round on March 29, 2019, valuing the company at GBP 5 million post-money. The company has completed a total of 2 deals.Felcana specializes in digital pet care solutions designed to enhance the health and well-being of pets through technology. Their core product offerings include the Felcana Symptom Checker, which provides rapid and accurate assessments of pets for health issues, and the Felcana Go wearables that enable 24/7 monitoring of pet health and activity levels. These products give pet owners direct access to veterinary advice, facilitate quick diagnoses, and create comprehensive behavior profiles for pets. Felcana's customer base primarily consists of pet owners, veterinary clinics, and animal caregivers, with their technology being utilized in various markets, including the United Kingdom and other regions where pet healthcare digitalization is gaining traction. The company's innovative approach, developed by veterinarians and product designers, aims to provide expert, convenient, and accessible care for both dogs and cats.Felcana generates revenue through a combination of direct-to-consumer sales and partnerships with veterinary clinics. The company’s flagship product, the Felcana Go wearable, is sold to pet owners, who benefit from continuous health monitoring and insights. Additionally, the Felcana Symptom Checker operates on a subscription model, offering users ongoing access to veterinary advice and health assessments. The transaction structure involves customers purchasing wearables and potentially subscribing to services for enhanced health monitoring and advice, ultimately aiming to reduce costs and time for pet owners while providing valuable data to veterinarians for better diagnosis and care management.Looking ahead, Felcana plans to design and launch new products aimed at further improving pet health management and expanding its offerings. The company is actively exploring opportunities to enter new markets beyond the UK, with specific regional targets identified for expansion by 2022. The recent funding of GBP 500,000 will be utilized to support these initiatives, allowing for enhanced product development and market penetration.

## Funding rounds

- Seed, Mar 29, 2018, $0.7M — InseadAlum Ventures

## Investors

- InseadAlum Ventures (https://capitalatlas.ai/funds/inseadalum-ventures) — Seed